Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
5. Professional Capacity/ Autonomy 5a. The qualities and transferable skills necessary for further study, employment, community involvement and other activities requiring: (cont’d) ii. working reflectively with others; 5. Evaluate professional, ethical, and legal codes of conduct. 7. Communicate information, arguments, and analysis accurately and reliably for the message, audience, and purpose. 8. Perform effectively and efficiently within groups or teams, demonstrating leadership, teambuilding, and influencing skills. 10. Assess resource allocation decisions that influence sustainability practices and drive economic, social, cultural, and environmental stewardship. Intro. Accounting 1 Argumentation & Persuasion Computer Applic. for Business Management Fundamentals Marketing 1 Ethics in a Global Context Communic. for a Diverse World Accounting for Managers HR Management Statistics for Business Business Law Operations Management Principles of Org. Behaviour Marketing 2 Applied Research Methods Managing Programs & Projects Leaders & Leadership Managing Customer Relations. Entrepreneurship Co-op Preparation (non-credit) Co-op integration (non-credit) Global Strategy & eCommerce Capstone Client Project Strategic Policy & Planning 5a. The qualities and transferable skills necessary for further study, employment, community involvement and other activities requiring: (cont’d) iii. decisionmaking in complex contexts; 1. Use the interdependence of various functional areas of business (i.e. financial, marketing, operations, human resources) to achieve organizational success in domestic and international environments. 2. Develop strategies that will achieve organizational goals through integration of business methodologies that assess costs, benefits, risks, and opportunities, and that utilize current and emerging technology and trends. 3. Enhance business opportunities by incorporating external variables into various business Math. for Decision Making Argumentation & Persuasion Computer Applic. for Business Management Fundamentals Business Information Systems Ethics in a Global Context Accounting for Managers HR Management Statistics for Business Business Law Operations Management Principles of Org. Behaviour Marketing 2 Financial Management Applied Research Methods Managing Programs & Projects Leaders & Leadership Managing Customer Relations. 32 Bachelor of Commerce (Digital Marketing)
decision models. 5. Professional Capacity/ Autonomy 5a. The qualities and transferable skills necessary for further study, employment, community involvement and other activities requiring: (cont’d) iii. decisionmaking in complex contexts; (cont’d) 4. Assess the unique business needs of organizations of various sizes, public sector, private sector, and not-for-profit firms. 5. Evaluate professional, ethical, and legal codes of conduct. 6. Research, analyze, and critically evaluate qualitative and quantitative data from a variety of sources to support business decisions through effective problem solving, critical thinking, logic and reasoning. 8. Perform effectively and efficiently within groups or teams, demonstrating leadership, teambuilding, and influencing skills. 10. Assess resource allocation decisions that influence sustainability practices and drive economic, social, cultural, and environmental stewardship. Entrepreneurship Co-op Preparation (non-credit) Co-op integration (non-credit) Global Strategy & eCommerce Capstone Client Project Strategic Policy & Planning Strategic Website Mgmt Brand Mgmt & Media Integration Search Engine Marketing Consumer Behaviour Digital Marketing Product & Channel Mgmt Marketing Metrics & Analytics Current Issues in Marketing 11. Analyze domestic and international business opportunities within an international context. 12. Plan, implement, and evaluate projects and programs, using project planning principles and tools. 13. Assess the overall financial performance of an organization. 14. Apply management-level decision-making and strategic planning skills. 16. Based on market analysis, apply appropriate strategies to increase sales by enhancing existing customer relationships and acquiring new customers. Bachelor of Commerce (Digital Marketing) 33
- Page 1 and 2: Bachelor of Commerce (Digital Marke
- Page 3 and 4: 1. Organization and Program Informa
- Page 5 and 6: 1.2 Table of Contents Section 1. In
- Page 7 and 8: Section 11. Academic Freedom and In
- Page 9 and 10: Executive Summary This application
- Page 11 and 12: accordingly. The table below applie
- Page 13 and 14: Program Abstract The Bachelor of Co
- Page 15 and 16: 2. Degree Level A Bachelor of Comme
- Page 17 and 18: 17. Evaluate and select marketing m
- Page 19 and 20: 1. Depth and Breadth of Knowledge (
- Page 21 and 22: management and e-commerce strategie
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- Page 31 and 32: 4. Application of Knowledge 4a. The
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- Page 37 and 38: practices. 4. Application of Knowle
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- Page 41 and 42: 4b. The ability to use a basic rang
- Page 43: logic and reasoning. 4. Application
- Page 47 and 48: 5. Professional Capacity/ Autonomy
- Page 49 and 50: 3. Admission, Promotion & Graduatio
- Page 51 and 52: 3.6 Advanced Standing Policies and
- Page 53 and 54: Figure 3.1 Degree Completion Transf
- Page 55 and 56: Fig. 3.2 Degree Completion Transfer
- Page 57 and 58: 4. Program Content The Lawrence Kin
- Page 59 and 60: Four-year degrees with minimum 120
- Page 61 and 62: program for both BMK and BAM gradua
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- Page 65 and 66: Recommendations Give students hands
- Page 67 and 68: following courses: Global Strategy
- Page 69 and 70: Program Advisory Committee Member P
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- Page 73 and 74: Marketing 1 Microeconomics Business
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- Page 85 and 86: Year 3 Sem. 5 Sem. 6 Principles of
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- Page 89 and 90: Figure 4.1 Employer’s Evaluation
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5.<br />
Pr<strong>of</strong>essional<br />
Capacity/<br />
Autonomy<br />
5a. The qualities<br />
and transferable<br />
skills necessary<br />
for further study,<br />
employment,<br />
community<br />
involvement and<br />
other activities<br />
requiring: (cont’d)<br />
ii. working<br />
reflectively with<br />
others;<br />
5. Evaluate pr<strong>of</strong>essional, ethical,<br />
and legal codes <strong>of</strong> conduct.<br />
7. Communicate information,<br />
arguments, and analysis<br />
accurately and reliably for the<br />
message, audience, and purpose.<br />
8. Perform effectively and efficiently<br />
within groups or teams,<br />
demonstrating leadership, teambuilding,<br />
and influencing skills.<br />
10. Assess resource allocation<br />
decisions that influence<br />
sustainability practices and drive<br />
economic, social, cultural, and<br />
environmental stewardship.<br />
Intro. Accounting 1<br />
Argumentation & Persuasion<br />
Computer Applic. for Business<br />
Management Fundamentals<br />
<strong>Marketing</strong> 1<br />
Ethics in a Global Context<br />
Communic. for a Diverse World<br />
Accounting for Managers<br />
HR Management<br />
Statistics for Business<br />
Business Law<br />
Operations Management<br />
Principles <strong>of</strong> Org. Behaviour<br />
<strong>Marketing</strong> 2<br />
Applied Research Methods<br />
Managing Programs & Projects<br />
Leaders & Leadership<br />
Managing Customer Relations.<br />
Entrepreneurship<br />
Co-op Preparation (non-credit)<br />
Co-op integration (non-credit)<br />
Global Strategy & e<strong>Commerce</strong><br />
Capstone Client Project<br />
Strategic Policy & Planning<br />
5a. The qualities<br />
and transferable<br />
skills necessary<br />
for further study,<br />
employment,<br />
community<br />
involvement and<br />
other activities<br />
requiring: (cont’d)<br />
iii. decisionmaking<br />
in<br />
complex<br />
contexts;<br />
1. Use the interdependence <strong>of</strong><br />
various functional areas <strong>of</strong><br />
business (i.e. financial, marketing,<br />
operations, human resources) to<br />
achieve organizational success in<br />
domestic and international<br />
environments.<br />
2. Develop strategies that will<br />
achieve organizational goals<br />
through integration <strong>of</strong> business<br />
methodologies that assess costs,<br />
benefits, risks, and opportunities,<br />
and that utilize current and<br />
emerging technology and trends.<br />
3. Enhance business opportunities<br />
by incorporating external<br />
variables into various business<br />
Math. for Decision Making<br />
Argumentation & Persuasion<br />
Computer Applic. for Business<br />
Management Fundamentals<br />
Business Information Systems<br />
Ethics in a Global Context<br />
Accounting for Managers<br />
HR Management<br />
Statistics for Business<br />
Business Law<br />
Operations Management<br />
Principles <strong>of</strong> Org. Behaviour<br />
<strong>Marketing</strong> 2<br />
Financial Management<br />
Applied Research Methods<br />
Managing Programs & Projects<br />
Leaders & Leadership<br />
Managing Customer Relations.<br />
32 <strong>Bachelor</strong> <strong>of</strong> <strong>Commerce</strong> (<strong>Digital</strong> <strong>Marketing</strong>)