Bachelor of Commerce (Digital Marketing) - Postsecondary ...

C. Progress Towards Achieving Board Ends and College Strategic Directions
C.1 Vision and Mission (Policy A-05) (cont’d)
Significant efforts will be directed to finalize planning for the information and
communications technology infrastructures to support Phase 1 of the School of Applied and
Performance Arts (SAPA) in downtown London. As a building hosting a number of
electronic media intensive programs and as our downtown flagship facility, it is important
that we leverage technology in a manner that will position the College going forward in this
location. Conversations are underway with the City of London, London Hydro, LARG*Net
and others to find the most cost and operationally effective way to provide essential
connectivity and related services to our SAPA campus.
Several faculty members in the School of Language and Liberal Studies (SLLS) will support
online course delivery by assisting other faculty in converting courses from face-to-face to
hybrid or online delivery. This effort will result in engaging, productive and pedagogically
sound courses that appeal to a wider variety of learners.
The Geographic and Information Systems (GIS) and Urban Planning program in the School
of Design has introduced iPads as a technology tool in the field. The experience will begin
to put graduates from the program at the leading edge of GIS technology use and give them
a competitive advantage with employers. The iPads will enable the students to do GIS
(Geographic Information System) work at their planning site instead of the previous process
of collecting data and doing the work back on campus.
New technology will be implemented which will provide enhanced options for first point of
contact telephone service for the College and also support improved capacity to monitor and
analyze service levels.
Retail Services will continue to increase brand awareness and keep students in the know
through creative messaging by employing social media such as Facebook, Twitter and
online ordering enhancements. These new improvements will increase student engagement
through permission-based promotions and social media directed marketing. Retail Services
will also collaborate with academic schools to provide e-learning resources where needed to
support online program and course delivery.
The Office of the Registrar and Fanshawe International Centre will expand the
implementation of Image Now electronic document management software and process
review to improve efficiency of processing non-academic documents such as home stay
requests, building on successful implementation of the online application. This initiative
supports the strategic growth of our international student enrolments and retention of
students.
Effective Student Supports
The 2012/13 academic year will see the launch of the English Language Institute (ELI) that
will be housed in the School of Language and Liberal Studies (SLLS). The ELI will be both
a physical and virtual point of contact for, and liaison amongst, International students,
English as Second Language students, the International Centre and service and academic
areas involved in supporting students new to post-secondary studies at Fanshawe College
seeking English language training. It will also help the College work with other postsecondary
institutions that may be interested in using the ELI for their students.
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