Bachelor of Commerce (Digital Marketing) - Postsecondary ...

logic and reasoning.
4.
Application
of
Knowledge
4c. The ability to
make use of
scholarly reviews
and primary
sources. (cont’d)
10. Assess resource allocation
decisions that influence
sustainability practices and drive
economic, social, cultural, and
environmental stewardship.
(cont’d)
11. Analyze domestic and
international business
opportunities within an
international context.
15. Develop a business plan based
on sound research that integrates
business principles and best
practices.
16. Based on market analysis, apply
appropriate strategies to increase
sales by enhancing existing
customer relationships and
acquiring new customers.
19. Assess the impact of online
marketing tactics using web
analytics.
5.
Professional
Capacity/
Autonomy
5a. The qualities
and transferable
skills necessary
for further study,
employment,
community
involvement and
other activities
requiring:
i. the exercise of
initiative,
personal
responsibility and
accountability in
both personal
and group
contexts;
5. Evaluate professional, ethical,
and legal codes of conduct.
8. Perform effectively and efficiently
within groups or teams,
demonstrating leadership, teambuilding,
and influencing skills.
9. Design personal learning plans
and integrate learning strategies
into current and future
development goals.
14. Apply management-level
decision-making and strategic
planning skills.
Argumentation & Persuasion
Management Fundamentals
Ethics in a Global Context
Communic. for a Diverse World
Accounting for Managers
HR Management
Business Law
Operations Management
Principles of Org. Behaviour
Marketing 2
Applied Research Methods
Managing Programs & Projects
Leaders & Leadership
Entrepreneurship
Co-op Preparation (non-credit)
Co-op integration (non-credit)
Global Strategy & eCommerce
Capstone Client Project
Strategic Policy & Planning
Bachelor of Commerce (Digital Marketing) 31