Bachelor of Commerce (Digital Marketing) - Postsecondary ...

C. Progress Towards Achieving Board Ends and College Strategic Directions
C.1 Vision and Mission (Policy A-05) (cont’d)
The College has been working on the creation of processes to better mitigate and leverage
risk including developing a standard risk and opportunity analysis framework and tools to be
applied at key planning and decision-making junctures for enterprise and departmental
situations. At the enterprise level, new structures are being studied by a Committee
Structure Review Task Force which could assess risk and opportunity of organizational
priorities, to assess risk appetite and to provide reasonable assurance to senior leaders of
the potential achievement of their objectives. By reviewing periodically and then sharing
and discussing recommendations with senior leaders it can be expected that many more
plans will land; and the right concentration and pace of activities will move forward which
create the greatest overall return for the organization and which best optimize scarce
resources.
During 2012/13 the College will introduce a stage-gate approach to the planning and
decisions it takes for the development of new and revision of existing academic programs.
The Strategic Enrolment Management Initiative (SEM) has made it clear that such an
approach is necessary because it allows scarce resources to be focused upon programs
that can be accomplished with distinction. This approach will move the College towards a
more rigorous up front understanding involving idea to interest, interest to market, business
plan, and program delivery decision points. Naturally, this approach is meant to generate
efficiencies since higher return investments will be taken.
The planning phase associated with SEM will largely be completed June 2012, with only a
few planning task teams (focusing on student support issues) carrying on to the end of the
calendar year. The first six priorities that have emerged from the SEM planning phase for
implementation include:
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Introduction of online registration for GAP/GAS, CE and Part-time Studies programs
(Fall 2012) and for the Lawrence Kinlin School of Business and the School of
Information Technology (ITY) (Fall 2013);
The introduction of the ENcampus Infosilem software (Fall 2012) affording integrated
coordination and storage of student timetabling schedules and data for all College
learning spaces;
Selection and implementation of a Customer Relations Management System (CRM)
- allowing better coordination of recruitment cycle activities, the creation of high-level
student communication/engagement plans, and more targeted messaging to and
integrated information gathering about student prospects;
Fast-tracking new program development;
Piloting the implementation of the European Credit Transfer System (ECTS) with
degree programs; and
Introducing an enterprise e-learning strategy - to guide the systematic delivery of
web-enhanced, hybrid, and pure online learning.
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