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Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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C. Progress Towards Achieving Board Ends and College Strategic Directions<br />

C.1 Vision and Mission (Policy A-05)<br />

The Board’s Vision and Mission Policy A-05 is the highest level Ends statement and reflects the<br />

results our communities require from the College and how they will be better because we are<br />

here. The following three College Strategic Directions support the achievement <strong>of</strong> this End:<br />

‣ Pursue excellence in learning, teaching, and service;<br />

‣ Foster a workplace where employees are proud to contribute and grow; and<br />

‣ Engage in applied research and scholarly activity.<br />

Strategic Developments Supporting the College’s Strategic Statements<br />

It has been approximately 10 years since the College’s Vision and Mission statement have<br />

been formally revisited and modified to reflect new and emerging realities. With an<br />

appreciation that the College is entering into a relatively unstable period characterized by<br />

demographic shifts and increased competition, the Board has determined it necessary to<br />

review the College’s strategic architecture with a view to contemporizing it. This review will<br />

position the College to sustain and even grow enrolment.<br />

The strategic architecture renewal exercise will last until the Summer 2013. The Board will<br />

lead the development work and ultimately approve the new Vision and Mission Statements.<br />

The College’s senior leadership will be responsible for developing a suite <strong>of</strong> calibrated<br />

Strategic Directions for which Board endorsement will be sought. By June 2012, it is<br />

expected that the Board will be positioned to notionally approve a new Vision Statement.<br />

The notional Vision Statement will anchor the development <strong>of</strong> the Mission and the<br />

calibration <strong>of</strong> Strategic Directions leading to final approvals and endorsements <strong>of</strong> all by June<br />

2013.<br />

All organizations have values, however, <strong>of</strong>ten these values are not explicit. Values are<br />

important because they comprise those beliefs, so strongly held, that drive people’s<br />

behaviours and dictate how people will interact with and treat each other. Values also help<br />

to produce coordinated action married with passionate resolve. They also provide direction<br />

and the energy source for the Vision. If explicit, they ultimately act as a filter for strategy<br />

and decisions. With this in mind, and with Board support, senior leaders have assumed<br />

leadership for the formalization <strong>of</strong> a College Values Statement which will better enable the<br />

development <strong>of</strong> strategy and decision-making. Employees across the College have been<br />

invited to participate in the process <strong>of</strong> helping to describe the College’s explicit core values<br />

(those values that are deeply ingrained). Validation <strong>of</strong> the core values with appropriate staff<br />

and stakeholders will occur as the process unfolds. The need to identify aspirational values,<br />

which may not currently be core, but which may be equally or more important to cultivate to<br />

better prepare Fanshawe to address new and emerging environmental threats and<br />

opportunities, may also need to occur.<br />

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