Bachelor of Commerce (Digital Marketing) - Postsecondary ...

B. Board Directions
B.1 Board of Governor’s Directions
The Board of Governors has provided direction for the College’s Strategic Plan through the
following Ends Policies.
Vision and Mission (A-05)
The College’s Mission Statement presented at the front of this document was established by the
Board of Governors in June 2002. This Mission Statement reflects the unique results that our
communities require from the College and emphasizes learning for employment and
responsiveness to support the economic development of the communities that the College
serves. In June 2002, the Board reaffirmed the College’s Vision Statement also presented at
the front of this document. The Vision Statement reflects how the College will grow and lead in
the future.
The Mission and Vision Statements are dynamic and memorable statements that guide and
focus our future energy and efforts.
During 2008/09, the Board established a task force to undertake a regular five-year review of
the Vision and Mission policy. In May 2009 the Board again reaffirmed the Vision Statement
and the Mission Statement as shown at the front of this document.
In March 2011, the Strategic Discussion Task Force of the Board recommended that the Board
consider, on a semi-annual basis, and based on current environmental scan information,
engaging in a formal assessment of the currency of vision, mission and strategic directions.
The Board approved the recommendation in May 2011 and directed that a plan be developed to
review its strategic architecture. College leaders returned with a plan to review and revise as
necessary the College’s Vision, Mission, and Strategic Directions commencing January 2012
and finishing June 2013. The Board approved the plan in May 2011.
Student Success (A-35)
The Board’s Student Success policy affirms its commitment to student success as an outcome.
The Board has established the following indicators of student success:
o
o
o
o
The student has obtained his/her educational goal of a diploma/certificate/applied
degree.
The graduate has attained the ability to think critically and analytically.
The graduate was satisfied with the usefulness of his/her college education in
achieving his/her employment goals after graduation.
The employer was satisfied with the graduate’s overall preparation for the type of
work the graduate was doing.
- 8 -