Bachelor of Commerce (Digital Marketing) - Postsecondary ...

20. Plan and create a web site
utilizing search engine
optimization and conversion
techniques.
21. Create, optimize and report on a
search engine marketing
campaign.
22. Create a marketing plan
integrating appropriate digital and
non-digital strategies.
Search Engine Marketing
Consumer Behaviour
Digital Marketing
Product & Channel Mgmt
Marketing Metrics & Analytics
Current Issues in Marketing
4.
Application
of
Knowledge
(cont’d)
4c. The ability to
make use of
scholarly reviews
and primary
sources.
1. Use the interdependence of
various functional areas of
business (i.e. financial, marketing,
operations, human resources) to
achieve organizational success in
domestic and international
environments.
2. Develop strategies that will
achieve organizational goals
through integration of business
methodologies that assess costs,
benefits, risks, and opportunities,
and that utilize current and
emerging technology and trends.
3. Enhance business opportunities
by incorporating external
variables into various business
decision models.
4. Assess the unique business
needs of organizations of various
sizes, public sector, private
sector, and not-for-profit firms.
5. Evaluate professional, ethical,
and legal codes of conduct.
6. Research, analyze, and critically
evaluate qualitative and
quantitative data from a variety of
sources to support business
decisions through effective
problem solving, critical thinking,
Math. for Decision Making
Intro. Accounting 1
Argumentation & Persuasion
Computer Applic. for Business
Management Fundamentals
Marketing 1
Microeconomics
Business Information Systems
Ethics in a Global Context
Communic. for a Diverse World
Management Accounting 1
Macroeconomics
HR Management
Statistics for Business
Business Law
Operations Management
Principles of Org. Behaviour
Marketing 2
Financial Management
Applied Research Methods
Managing Programs & Projects
Leaders & Leadership
Managing Customer Relations.
Entrepreneurship
Co-op Preparation (non-credit)
Co-op integration (non-credit)
Global Strategy & eCommerce
Capstone Client Project
Strategic Policy & Planning
Brand Mgmt & Media Integration
Consumer Behaviour
Marketing Metrics & Analytics
Current Issues in Marketing
30 Bachelor of Commerce (Digital Marketing)