Bachelor of Commerce (Digital Marketing) - Postsecondary ...

4b. The ability to
use a basic range
of established
techniques to:
17. Evaluate and select marketing
management and e-commerce
strategies to maximize success
in domestic and international
markets.
iii. frame
appropriate
questions for the
purpose of
solving a problem
19. Assess the impact of online
marketing tactics using web
analytics.
21. Create, optimize and report on a
search engine marketing
campaign.
(cont’d)
22. Create a marketing plan
integrating appropriate digital and
non-digital strategies.
4.
Application
of
Knowledge
(cont’d)
4b. The ability to
use a basic range
of established
techniques to:
(cont’d)
iv. solve a
problem or create
a new work;
1. Use the interdependence of
various functional areas of
business (i.e. financial, marketing,
operations, human resources) to
achieve organizational success in
domestic and international
environments.
3. Enhance business opportunities
by incorporating external
variables into various business
decision models.
12. Plan, implement, and evaluate
projects and programs, using
project planning principles and
tools.
14. Apply management-level
decision-making and strategic
planning skills.
16. Based on market analysis, apply
appropriate strategies to increase
sales by enhancing existing
customer relationships and
acquiring new customers.
18. Create and apply digital
marketing strategies.
Math. for Decision Making
Intro. Accounting 1
Argumentation & Persuasion
Management Fundamentals
Marketing 1
Microeconomics
Business Information Systems
Accounting for Managers
Macroeconomics
HR Management
Statistics for Business
Business Law
Operations Management
Principles of Org.Behaviour
Marketing 2
Financial Management
Applied Research Methods
Managing Programs & Projects
Leaders & Leadership
Managing Customer Relations.
Entrepreneurship
Co-op integration (non-credit)
Global Strategy & eCommerce
Capstone Client Project
Strategic Policy & Planning
Strategic Website Mgmt
Brand Mgmt & Media Integration
Bachelor of Commerce (Digital Marketing) 29