Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Executive Summary
2012/13 Strategic Plan Implementation (cont’d)
Policy Successes Achieved Challenges & Emerging Issues
A-40
Meeting
Labour
Market
Needs
(cont’d)
Other
(page
32)
Support strategic growth in current and new markets, both domestic
and international (cont’d)
‣ The College is launching a virtual School of Graduate and Professional
Studies that will be a single point of access for existing and prospective
students seeking access to a graduate certificate program, a Fast-track
program or a program that leads to a professional certification.
‣ A new 3-year marketing plan will include more marketing to direct students, a
significant increase in high-yield on-campus recruitment activities, tailored
marketing to post-graduate and lifelong learners, and marketing of Fanshawe
degrees.
‣ A new conversion program is resulting in increased conversions early in the
recruitment and admissions process.
‣ The International Centre is developing initiatives to expand its recruitment
reach to new markets in Nigeria and Russia.
Engage the support of community partners and patrons
‣ A new multi-year community campaign will secure major capital contributions
in support of the new School of Applied and Performance Arts as well as
other key funding priorities of the College.
‣ The Fanshawe College Alumni Association will seek to further engage its
more than 143,000 alumni through the launch of a new branding campaign.
‣ The College will increase efforts to engage employers and continue to
steward and expand industry and community partnerships.
‣ Efforts will continue aimed at partnering with organizations and institutions to
benefit and improve community conditions.
‣ The high rate of unemployment in our
communities will continue to present challenges
for the College to support unemployed workers
seeking new careers and retraining.
‣ Industry partnerships provide support and
essential resources to the College. The fragility
of the economy may make it difficult to raise
money and increase or even sustain training
contracts with industry.
‣ To fund the Ontario Tuition Grant (OTG) the
Ontario Trust for Student Support and the Queen
Elizabeth II Aiming for the Top Scholarship will
be eliminated.
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