Bachelor of Commerce (Digital Marketing) - Postsecondary ...

4.
Application
of
Knowledge
(cont’d)
4b. The ability to
use a basic range
of established
techniques to:
(cont’d)
iii. frame
appropriate
questions for the
purpose of
solving a
problem;
1. Use the interdependence of
various functional areas of
business (i.e. financial, marketing,
operations, human resources) to
achieve organizational success in
domestic and international
environments.
2. Develop strategies that will
achieve organizational goals
through integration of business
methodologies that assess costs,
benefits, risks, and opportunities,
and that utilize current and
emerging technology and trends.
5. Evaluate professional, ethical,
and legal codes of conduct.
6. Research, analyze, and critically
evaluate qualitative and
quantitative data from a variety of
sources to support business
decisions through effective
problem solving, critical thinking,
logic and reasoning.
7. Communicate information,
arguments, and analysis
accurately and reliably for the
message, audience, and purpose.
8. Perform effectively and efficiently
within groups or teams,
demonstrating leadership, teambuilding,
and influencing skills.
10. Assess resource allocation
decisions that influence
sustainability practices and drive
economic, social, cultural, and
environmental stewardship.
Math. for Decision Making
Intro. Accounting 1
Argumentation & Persuasion
Computer Applic. for Business
Management Fundamentals
Marketing 1
Microeconomics
Business Information Systems
Ethics in a Global Context
Communic. for a Diverse World
Accounting for Managers
Macroeconomics
HR Management
Statistics for Business
Business Law
Operations Management
Principles of Org. Behaviour
Marketing 2
Financial Management
Applied Research Methods
Managing Programs & Projects
Leaders & Leadership
Managing Customer Relations.
Entrepreneurship
Co-op Preparation (non-credit)
Co-op integration (non-credit)
Global Strategy & eCommerce
Capstone Client Project
Strategic Policy & Planning
Strategic Website Mgmt
Brand Mgmt & Media Integration
Search Engine Marketing
Consumer Behaviour
Digital Marketing
Product & Channel Mgmt
Marketing Metrics & Analytics
Current Issues in Marketing
11. Analyze domestic and
international business
opportunities within an
international context.
13. Assess the overall financial
performance of an organization.
28 Bachelor of Commerce (Digital Marketing)