Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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Appendix B. Details of Each College Degree Colleges Offering Degrees Specializations Class hours Required Courses Co‐op hours/terms Start Date Fully Online Hybrid Delivery Part‐time Offering Articulation Agreements for Master's Programs Conestoga College Bachelor of Applied Business (BAB) – Accounting, Audit, and Information Technology Bachelor of Applied Business (BAB) – International Business Management Niagara College Bachelor of Applied Business (BAB) – Hospitality and Food Management (joint program with George Brown College) Bachelor of Applied Business (BAB) – International Commerce and Global Development George Brown College Bachelor of Applied Business (BAB) – Financial Services Accounting, Audit, and Information Technology International Business Management Hospitality and Food Management International Commerce and Global Development Personal financial planning 173 45 Three Co‐op terms Fall n/a n/a n/a n/a 187 45 Three Co‐op terms Fall n/a n/a n/a n/a 147 40 Two 24‐week paid Co‐op terms Fall n/a n/a n/a 144 48 One Co‐op term Fall n/a n/a n/a 141 49 One Co‐op term, and two optional Coop terms Fall and Winter Fall and Winter MBA ‐ Strategic Management Concentration at Davenport University; MBA at Niagara University; MBA ‐ International Hospitality Management at IMI International Hotel Management Institute Switzerland FITT skills Program at Forum for International Trade Training (FITT); MBA at Niagara University; MBA at Skyline University College (United Arab Emirates); MBA ‐ Strategic Management Concentration (Davenport University) n/a n/a n/a n/a Bachelor of Applied Business (BAB) – Financial Services Accounting 155 49 One Co‐op term n/a n/a n/a n/a Bachelor of Applied Business (BAB) – Hospitality Operations Management (joint Hospitality Management 126 40 Two paid Co‐op terms Fall n/a n/a n/a program with Niagara College) Niagara University in New York State; University of Guelph, IMI Institute in Lucerne, Switzerland Humber College Bachelor of Commerce – Accounting Accounting 120 40 One 14‐week co‐op Fall n/a n/a n/a n/a Bachelor of Applied Business – Fashion Management Fashion 120 40 One 14‐week co‐op Fall n/a n/a n/a n/a Bachelor of Bachelor of Applied Business – Human Resources Management HR Managment 120 40 One 14‐week co‐op Fall n/a n/a n/a n/a Bachelor of Applied Business – International Business Internaional Business 120 40 One 14‐week co‐op Fall n/a n/a n/a n/a Bachelor of Applied Business – Tourism Management Tourism 120 40 One 14‐week co‐op Fall n/a n/a n/a n/a Bachelor of Applied Business – E‐Business Marketing Marketing (e‐business) 120 40 One 14‐week Co‐op Fall n/a n/a n/a n/a Seneca College Bachelor of Commerce (BComm) – Municipal and Corporate Administration Administration 154 48 One Co‐op term Fall n/a n/a n/a n/a Bachelor of Commerce (BComm) – Human Resources Strategy and Technology Human Resources Management 157 48 One Co‐op term Bachelor of Commerce (BComm) – Financial Services Management Finance Management 168 49 One Co‐op term Bachelor of Commerce (BComm) – International Accounting and Finance International Accounting 177 49 One Co‐op term Sheridan College Bachelor of Applied Business (BAB) – Global Business Management Global Business Management 120 39 Two 4‐month Co‐op terms; option to study for one semester at Arnhem Business School in the Netherlands Fall and Winter Fall and Winter Fall and Winter Fall and Winter n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Georgian College Bachelor of Business (BBAM) – Automotive Management Automotive Management 126 42 Three Co‐op terms Fall n/a n/a n/a n/a Bachelor of Business – Tourism Golf Management 123 41 Three Co‐op terms Fall n/a n/a n/a n/a St Lawrence College Bachelor of Business Administration 120 One Co‐op term (optional) Fall n/a n/a √ n/a Algonquin College Bachelor of Applied Business – e‐Business Supply Chain Management e‐Business Supply Chain Management 144 47 Three Co‐op terms Fall √ √ n/a n/a Bachelor of Hospitality of Tourism Management – Bachelor of Hospitality and Tourism Management program (NEW Fall 2011) Hospitality and Tourism Management n/a n/a n/a n/a n/a n/a n/a n/a LKSB Degree Program Feasibility Study • 2011 230
Appendix C. Details of University Degrees Univeristy Credit hours Number of courses to graduate Co‐op opportuinity available Co‐op hours/terms Algoma University Bachelor of Business Administration 120 Optional 4 Brock University Bachelor of Accounting 40 Optional 4 work terms 4.5 Bachelor of Business Administration 40 Optional 3 work terms 4.5 Huron University College Bachelor of Management and Organizational Studies 40 (20 credits) n/a 4 Bachelor of Economic and Finance 40 (20 credits) n/a 4 King's University College Bachelor of Management and Organizational Studies Honors 40 (20 credits) Optional internship 4 Bachelor of Management and Organizational Studies 4‐year Specialization 40 (20 credits) Optional internship 4 Lakehead University Bachelor of Administration ( 1‐year college transfer program) n/a 1 Honours Bachelor of Commerce 41.5 courses Option available Up to 16 months 4 Laurentian University H.B.Com Degree 120 Optional internship 4 Nipissing University Bachelor of Commerce 90 n/a √ 3 Bachelor of Art (single major in Admin. Studies) 90 n/a 3 Bachelor of Business Administration Honour Degree 120 n/a 4 Ryerson University Bachelor of Commerce n/a 4 √ University of Ontario Institute of Technology Bachelor of Commerce‐Honour Degree 27 credits Optional Paid internship 4 Wilfrid Laurier University Honours Bachelor of Business Administration n/a 4 Honours Bachelor of Business Administration Double Degree Program 25.5 credits Optional 3 or 4 terms 5 University of Guelph Bachelor of Commerce 20 credits Optional 4 University of Waterloo Accounting and Finance Management Mandatory 4 terms 4 Art and Business Optional 5 terms 5 Computing and Financial Management 40 courses Mandatory 6 terms 5 University of Windsor Bachelor of Commerce Honour Degree 40 courses Optional 3 terms 4 York University Bachelor of Administrative Studies (Honour Degree of Non‐Honour Degree) 120 n/a √ 4 √ Bachelor of Art (Honour Degree of Non‐Honour Degree) 90 n/a √ 3 √ York University Schulich Business School Bachelor of Business Administration 24 credits n/a 4 International Bachelor of Business Administration 24 credits Optional summer internship abroad 4 McMaster University Bachelor of Commerce Honour Degree Optional internship 8‐16 months 4 Bachelor of Commerce Optional internship 8‐16 months 4 University of Toronto Bachelor of Commerce Honour Degree 20 credits n/a 4 University of Western Ontario Bachelor of Management and Organizational Studies (Honours/non‐honours) 20 credits Optional internship 4 Bachelor of Economics (Honours/non‐honours) n/a 3 or 4 University of Western Ontario Richard Ivey Business School Ivey Honour Business Administration Program Internship 4 Online Delivery Total years Part‐time Offering LKSB Degree Program Feasibility Study • 2011 231
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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4. Application of Knowledge 4a. The
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4. Application of Knowledge (cont
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practices. 4. Application of Knowle
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4b. The ability to use a basic rang
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logic and reasoning. 4. Application
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decision models. 5. Professional Ca
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5. Professional Capacity/ Autonomy
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3. Admission, Promotion & Graduatio
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3.6 Advanced Standing Policies and
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Figure 3.1 Degree Completion Transf
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Fig. 3.2 Degree Completion Transfer
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4. Program Content The Lawrence Kin
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Four-year degrees with minimum 120
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program for both BMK and BAM gradua
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Marketing. This rearrangement will
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Recommendations Give students hands
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following courses: Global Strategy
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Program Advisory Committee Member P
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11. Analyze domestic and internatio
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Marketing 1 Microeconomics Business
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espect to various legal and ethical
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Digital Marketing This course will
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implementation and evaluation and c
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The following Course Schedules 2 li
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Year 3 Sem. 5 Sem. 6 Principles of
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4.6 Work Experience Co‐operative
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Figure 4.1 Employer’s Evaluation
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4.7 Course Outlines The course outl
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3. 4. Enhance business opportunitie
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18. Create and apply digital market
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2. Develop strategies that will ach
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15. 16. Develop a business plan bas
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GAP ANALYSIS - Degree vs. Advanced
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14. Apply management-level decision
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3. Enhance business opportunities b
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17. 18. 19. 20. 21. Evaluate and se
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5. Program Delivery The Lawrence Ki
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Figure 5.2 - Student Feedback Surve
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group with all of the material give
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6. Capacity to Deliver Fanshawe Col
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Information literacy instruction is
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Periodicals Subscription Databases
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Print Monograph Holdings for Select
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6.1.3 Enhancements to Co‐operativ
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6.2.3 Professional Development for
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Kinlin School of Business, and thre
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6.6.1 CVs of Faculty Delivering Cor
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7. Credential Recognition The Bache
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8. Regulation & Accreditation The C
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Bachelor of Commerce (Digital Marke
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9. Nomenclature The Bachelor of Com
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10. Program Evaluation Fanshawe Col
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11. Academic Freedom & Integrity Fa
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12. Student Protection In a recent
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Figure 12.1 (continued) Continued n
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13. Economic Need Fanshawe College
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Figure 13.1 University Application
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14. Duplication Humber is currently
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Section 15. Optional Materials The
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Figure 15.1 Year 2 LEVEL THREE LEVE
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Figure 15.1 Year 4 LEVEL SEVEN LEVE
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Section 16. Policies Fanshawe Colle
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Fanshawe College Lawrence Kinlin Sc
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Chapter 4. Prospective Students Sur
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Introduction This study was conduct
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Executive Summary Report A. Backgro
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Today, London is a site of choice f
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B. Overall Summary of Research Find
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When Prospective Students were aske
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program (15.4%) and International B
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Chart 2. Attitudes about a College
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One concern that several employers
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College Applications Trends by Busi
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“Regionally, we are the largest c
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Student Interest in LKSB Proposed B
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Chart 10. Alumni ‐ Interest in De
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Chart 11. Marketing Application Tre
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Chart 13. Employer ‐ Importance o
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Accounting Application Trends The f
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The program was less appealing to P
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However, an analysis of Statistics
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HR Management Specializations with
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Labour Market Needs Provincial and
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International Business Management A
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Student Interest in LKSB Proposed B
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two‐thirds of employers were fami
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though. I also hope that courses ta
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C. Conclusion and Recommendations T
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Emphasizing LKSB’s key strength -
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As a core program offered in most u
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LKSB is considering a number of spe
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B. Detailed Findings Overall Percep
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“The bar to get into Ivey is very
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optimal if we could provide ongoing
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you. A broader look at the world. A
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Potential Challenges in Offering th
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their buy in, but it wouldn’t be
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pathways within their region. The c
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yet whether it is practical to deli
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Chapter 2. Competitive Analysis A.
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for career preparation, highlightin
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Leadership and Management. Of these
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C. Detailed Findings Section 1. Com
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Specifics of College Business Degre
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University Business Degree Program
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iii. Summary of Diploma and Postg
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A greater proportion of women than
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Chart 6. Proportion of Business Pro
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Accounting The application trend fo
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Finance/Financial Services/Financia
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College is attracting 17% of enroll
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Chapter 3. Current Business Student
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interested in university are less i
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Over half of Current Students (57%)
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Almost one‐third (29%) of Student
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Table 5. Considering a Degree by De
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Factors of Importance in Choosing a
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Section 3. Interest in Lawrence Kin
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Appeal of Marketing Degree Based on
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Appeal of Accounting Degree Based o
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Appeal of Enterprise Management Deg
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Appeal of Human Resources Managemen
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Importance vs. Appeal of Features o
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Overall, over two‐thirds of Curre
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Three‐quarters of Current Student
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Chapter 4. Prospective Students Sur
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B. Executive Summary Strong Interes
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C. Detailed Findings Section 1. Pro
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As expected, each group generally r
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Section 2. Interest in a Business D
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PSE Considerations for a Business D
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Reasons for Interest in a Degree Th
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Not surprisingly, those currently e
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Those who are employed are more lik
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In terms of future interest in appl
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Appeal of Human Resources Managemen
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Appeal of Enterprise Management Deg
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Fifty‐five percent of Prospective
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B. Executive Summary Moderate Level
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C. Detailed Findings Section 1. Pro
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Section 2. Interest in a Business D
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Factors of Importance in Choosing a
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Section 5. Satisfaction with Lawren
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Section 6. Online Delivery Methods
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E. D. Openended Comments from Alu
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school full time. I would be intere
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The Government of Canada, through a
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Figure 1 ‐ Employer Size 30 27.7
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needs, with almost half unable to c
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Page 397: APPENDIX B 2012‐2013 Annual Repor
Page 402: EXECUTIVE SUMMARY
Page 405 and 406: Executive Summary 2012/13 Strategic
Page 407 and 408: Executive Summary 2012/13 Strategic
Page 410: SECTION A Government Issues
Page 413 and 414: A. Government Issues A.1 Government
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Page 423 and 424: B. Board Directions Meeting Labour
Page 426 and 427: C. Progress Towards Achieving Board
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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