Bachelor of Commerce (Digital Marketing) - Postsecondary ...

4.
Application
of
Knowledge
(cont’d)
4b. The ability to
use a basic range
of established
techniques to:
ii. propose
solutions;
(cont’d)
building, and influencing skills.
12. Plan, implement, and evaluate
projects and programs, using
project planning principles and
tools.
14. Apply management-level
decision-making and strategic
planning skills.
15. Develop a business plan based
on sound research that integrates
business principles and best
practices.
16. Based on market analysis, apply
appropriate strategies to increase
sales by enhancing existing
customer relationships and
acquiring new customers.
17. Evaluate and select marketing
management and e-commerce
strategies to maximize success
in domestic and international
markets.
Principles of Org. Behaviour
Marketing 2
Financial Management
Applied Research Methods
Managing Programs & Projects
Leaders & Leadership
Managing Customer Relations.
Entrepreneurship
Co-op Preparation (non-credit)
Co-op integration (non-credit)
Global Strategy & eCommerce
Capstone Client Project
Strategic Policy & Planning
Strategic Website Mgmt
Brand Mgmt & Media Integration
Search Engine Marketing
Consumer Behaviour
Digital Marketing
Product & Channel Mgmt
Marketing Metrics & Analytics
Current Issues in Marketing
18. Create and apply digital
marketing strategies.
19. Assess the impact of online
marketing tactics using web
analytics.
20. Plan and create a web site
utilizing search engine
optimization and conversion
techniques.
21. Create, optimize and report on a
search engine marketing
campaign.
22. Create a marketing plan
integrating appropriate digital and
non-digital strategies.
Bachelor of Commerce (Digital Marketing) 27