Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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Final Comments Before concluding the interview, Employers were given a final opportunity to offer comments on the possible introduction of the four proposed degree programs. Employer comments reflected a mix of enthusiastic endorsements and strong cautions, along with some advice about specific content and marketing approaches for the new programs: I'm glad that the college is looking at this pro‐actively. I'm looking forward to Fanshawe developing these programs. It's too bad it wasn't around when I was in school. I would be happy for any follow up. We have great respect for Fanshawe and are happy to help in any way. I think this is a great idea. I am thinking of this from the perspective of my own kids. My son got a BMOS degree at Western and applied but didn't get into Ivey. My daughter got a double diploma from Fanshawe in HR. Now she is getting a business degree online from Athabasca. She would definitely have stayed for a degree at Fanshawe if it was available. There is always a need for strong, qualified individuals in accounting. The same is true with HR. Our marketing has been growing two fold per year. Business management is a very strong need, especially entrepreneurship. The problem is that we need people with a mix of practical skills and theoretical knowledge, and college and university each seem to provide one or the other. I definitely hope that you get a Search Engine Optimization Specialization launched. I think Fanshawe should be looking more at technology disciplines. We need more girls in this area. We would LOVE to see a business analyst program. I'd love to see any material about that if it comes out. The critical thing if these courses go through will be how you communicate about these degrees to employers. Endorsements and testimonials will be key. Don't be afraid to scream it. A) differentiation is key. B) We'd be interested in whether they'd be capable of moving on to an MBA. That's part of our professional development offerings. The more shades in definitions of what a degree is, the more watered down it gets. This is a concern because you get something very different from college than university. In my business, what I need most is skilled trades people. I don't need more book smart people. The trades program is messed up. The expectation is that the employer pays the tradesperson to learn the skill for 4 years. The employer should be paid from the student's tuition for providing a learning experience. I need Fanshawe to train people in trades and IT. I don't understand why Fanshawe would do this. If the difference between university and college is degrees versus diplomas, I'm not sure why Fanshawe would offer degrees. I don't think it is the role of a community college to provide business degrees. I think it is a duplication.” Why would Fanshawe do this It won't make them stand out from the crowd. You have to focus on specializations that nobody is offering. There are three areas that I think Fanshawe should be working on really fast: 1) web‐marketing 2) e‐commerce 3) virtual reality 4) flexographic printing 5) Sharepoint software, which is cutting edge from Microsoft. This is crucial. There also needs to be more depth and linking at the global level. Fanshawe should look at what they are LKSB Degree Program Feasibility Study • 2011 222
offering at Phoenix University and model after that. Fanshawe should also look at Athabasca University and the way they do distance learning and web learning. At this point, college grads have technical skills without enough depth. It is difficult to get people who can analyze, evaluate, read and spell, even from university. I'm not impressed with the quality of grammar and spelling that comes from either level of school. I would also suggest that Fanshawe offer an intensive, condensed stream to get the degree in 1 to 1.5 years. You have to make Fanshawe a global player. LKSB Degree Program Feasibility Study • 2011 223
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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4. Application of Knowledge 4a. The
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4. Application of Knowledge (cont
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practices. 4. Application of Knowle
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4b. The ability to use a basic rang
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logic and reasoning. 4. Application
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decision models. 5. Professional Ca
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5. Professional Capacity/ Autonomy
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3. Admission, Promotion & Graduatio
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3.6 Advanced Standing Policies and
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Figure 3.1 Degree Completion Transf
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Fig. 3.2 Degree Completion Transfer
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4. Program Content The Lawrence Kin
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Four-year degrees with minimum 120
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program for both BMK and BAM gradua
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Marketing. This rearrangement will
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Recommendations Give students hands
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following courses: Global Strategy
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Program Advisory Committee Member P
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11. Analyze domestic and internatio
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Marketing 1 Microeconomics Business
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espect to various legal and ethical
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Digital Marketing This course will
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implementation and evaluation and c
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The following Course Schedules 2 li
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Year 3 Sem. 5 Sem. 6 Principles of
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4.6 Work Experience Co‐operative
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Figure 4.1 Employer’s Evaluation
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4.7 Course Outlines The course outl
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3. 4. Enhance business opportunitie
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18. Create and apply digital market
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2. Develop strategies that will ach
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15. 16. Develop a business plan bas
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GAP ANALYSIS - Degree vs. Advanced
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14. Apply management-level decision
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3. Enhance business opportunities b
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17. 18. 19. 20. 21. Evaluate and se
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5. Program Delivery The Lawrence Ki
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Figure 5.2 - Student Feedback Surve
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group with all of the material give
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6. Capacity to Deliver Fanshawe Col
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Information literacy instruction is
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Periodicals Subscription Databases
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Print Monograph Holdings for Select
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6.1.3 Enhancements to Co‐operativ
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6.2.3 Professional Development for
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Kinlin School of Business, and thre
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6.6.1 CVs of Faculty Delivering Cor
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7. Credential Recognition The Bache
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8. Regulation & Accreditation The C
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Bachelor of Commerce (Digital Marke
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9. Nomenclature The Bachelor of Com
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10. Program Evaluation Fanshawe Col
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11. Academic Freedom & Integrity Fa
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12. Student Protection In a recent
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Figure 12.1 (continued) Continued n
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13. Economic Need Fanshawe College
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Figure 13.1 University Application
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14. Duplication Humber is currently
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Section 15. Optional Materials The
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Figure 15.1 Year 2 LEVEL THREE LEVE
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Figure 15.1 Year 4 LEVEL SEVEN LEVE
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Section 16. Policies Fanshawe Colle
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Fanshawe College Lawrence Kinlin Sc
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Chapter 4. Prospective Students Sur
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Introduction This study was conduct
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Executive Summary Report A. Backgro
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Today, London is a site of choice f
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B. Overall Summary of Research Find
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When Prospective Students were aske
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program (15.4%) and International B
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Chart 2. Attitudes about a College
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One concern that several employers
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College Applications Trends by Busi
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“Regionally, we are the largest c
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Student Interest in LKSB Proposed B
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Chart 10. Alumni ‐ Interest in De
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Chart 11. Marketing Application Tre
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Chart 13. Employer ‐ Importance o
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Accounting Application Trends The f
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The program was less appealing to P
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However, an analysis of Statistics
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HR Management Specializations with
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Labour Market Needs Provincial and
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International Business Management A
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Student Interest in LKSB Proposed B
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two‐thirds of employers were fami
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though. I also hope that courses ta
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C. Conclusion and Recommendations T
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Emphasizing LKSB’s key strength -
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As a core program offered in most u
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LKSB is considering a number of spe
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B. Detailed Findings Overall Percep
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“The bar to get into Ivey is very
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optimal if we could provide ongoing
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you. A broader look at the world. A
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Potential Challenges in Offering th
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their buy in, but it wouldn’t be
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pathways within their region. The c
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yet whether it is practical to deli
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Chapter 2. Competitive Analysis A.
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for career preparation, highlightin
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Leadership and Management. Of these
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C. Detailed Findings Section 1. Com
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Specifics of College Business Degre
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University Business Degree Program
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iii. Summary of Diploma and Postg
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A greater proportion of women than
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Chart 6. Proportion of Business Pro
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Accounting The application trend fo
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Finance/Financial Services/Financia
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College is attracting 17% of enroll
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Chapter 3. Current Business Student
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interested in university are less i
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Over half of Current Students (57%)
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Almost one‐third (29%) of Student
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Table 5. Considering a Degree by De
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Factors of Importance in Choosing a
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Section 3. Interest in Lawrence Kin
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Appeal of Marketing Degree Based on
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Appeal of Accounting Degree Based o
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Appeal of Enterprise Management Deg
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Appeal of Human Resources Managemen
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Importance vs. Appeal of Features o
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Overall, over two‐thirds of Curre
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Three‐quarters of Current Student
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Chapter 4. Prospective Students Sur
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B. Executive Summary Strong Interes
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C. Detailed Findings Section 1. Pro
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As expected, each group generally r
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Section 2. Interest in a Business D
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PSE Considerations for a Business D
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Reasons for Interest in a Degree Th
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Not surprisingly, those currently e
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Those who are employed are more lik
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In terms of future interest in appl
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Appeal of Human Resources Managemen
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Appeal of Enterprise Management Deg
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Fifty‐five percent of Prospective
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B. Executive Summary Moderate Level
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C. Detailed Findings Section 1. Pro
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Section 2. Interest in a Business D
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Factors of Importance in Choosing a
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Section 5. Satisfaction with Lawren
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Section 6. Online Delivery Methods
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E. D. Openended Comments from Alu
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Page 335 and 336: Figure 1 ‐ Employer Size 30 27.7
Page 337 and 338: needs, with almost half unable to c
Page 339 and 340: C. Detailed Findings Section 1. Lab
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Page 345 and 346: Future Shortages In terms of future
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Page 361 and 362: Section 5. Business Management Outl
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Page 373 and 374: Figure 20 -Need for Fanshawe Busine
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Page 387 and 388: Those who are interested in part‐
Page 389 and 390: Table 10. Satisfaction with Online
Page 391 and 392: Appendix C. Details of University D
Page 393 and 394: Table 5a. College 2‐year Diploma
Page 395 and 396: Appendix F. Postgraduate Certific
Page 397: APPENDIX B 2012‐2013 Annual Repor
Page 402: EXECUTIVE SUMMARY
Page 405 and 406: Executive Summary 2012/13 Strategic
Page 407 and 408: Executive Summary 2012/13 Strategic
Page 410: SECTION A Government Issues
Page 413 and 414: A. Government Issues A.1 Government
Page 420: SECTION B Board Directions
Page 423 and 424: B. Board Directions Meeting Labour
Page 426 and 427: C. Progress Towards Achieving Board
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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