Bachelor of Commerce (Digital Marketing) - Postsecondary ...

(Table 24). Almost all those who responded to this question were interested in assisting with the
development of classroom materials or attending classes as guest lecturers.
Table 24 – Employer Interest in Participating (n=41)
Possible program endorsement 24
Possible participation in courses (providing case study materials /guest lecturers) 35
Possible business mentor 37
Possible co-op opportunities 34
Possible summer jobs for students 23
Possible student bursaries/awards 13
Possible donations and/or equipment 13
Possible Program Advisory Committee member 34
Yes (n)
In addition to general interest in providing co‐op opportunities, Employers were specifically asked
whether they would provide paid co‐op employment for students in their final year of their four‐year
program.
Close to half of employers (n=26) indicated that they would definitely provide paid co‐op placements.
Another 15 Employers expressed a possible interest (n=11) or were unsure (n=4). Among Employers
who agreed to take co‐op students, interest was particularly strong in Marketing placements, but
Employers were receptive to participating as co‐op hosts across all four areas of business concentration
(Table 25).
Table 25 – Willingness to Provide Co‐op Placements (n=26)
Yes (n) Maybe (n)
Accounting 15 7
Marketing 20 2
Human Resources 14 3
Business Management 10 5
Given concerns about the potential for the proposed HR degree specialization to impact Fanshawe
College’s existing HR mentorship program by providing opportunities for employers to hire HR co‐op
students, Employers currently participating as HR mentors were asked if they would be willing to
continue participating in the mentorship program. Of the 11 employers who were currently assisting
students as HR mentors, only one indicated that he/she would no longer be interested in being an HR
mentor.
LKSB Degree Program Feasibility Study • 2011
221