Bachelor of Commerce (Digital Marketing) - Postsecondary ...

I might give a slight increase for a degree at the entry level, but within three to four years the
degree and diploma grads would reach parity.
I would act on the assumption that there has been more knowledge gained in the degree
program.
Section 9. Employer Involvement
The survey assessed employer interest in participating in the development, implementation or delivery
of the proposed business degree programs. To determine levels of corporate interest in the business
degree programs as a form of workplace learning, Employers were asked whether they would provide
opportunities for their current employees to enroll in these degree courses, and the preferred mode of
delivery to make the courses accessible to employees.
Employers were also provided with an opportunity to become involved with the program in a variety of
other ways, such as through the HR mentorship program or program advisory committee.
Workplace Learning
Most Employers expressed a willingness to make their employees aware of the opportunities to access
Fanshawe business degree courses (Figure 28). Asked to rank the four program areas in terms of their
importance to current employees, the overall ranked preferences of Employers were for Marketing and
Business Management, which were almost equally likely to be ranked first or second. Courses in HR and
Accounting were considered somewhat less important to these Employers.
By far the preferred mode of delivery for these business courses was a combination of in‐class evenings
and online, which was viewed as the most accessible form of scheduling for employees (Figure 29).
Figure 28 – Interest in Workplace Learning
Figure 29 – Preferred Workplace Learning
Mode of Delivery
Maybe
3.6 In‐class
No
12.7
Online
15%
evening
s
4%
Yes
83.6
Combin
ation
81%
Co­op, Mentorship and Other Participation
There was considerable employer interest in participating in the development and implementation of
the new business degree programs. Five employers indicated a possible interest, and more than threequarters
of Employers indicated a definite interest, and expressed a willingness to assist in a variety of
capacities as business mentors, co‐op placement hosts, and Program Advisory Committee members
LKSB Degree Program Feasibility Study • 2011
220