Bachelor of Commerce (Digital Marketing) - Postsecondary ...

graduates’ practical skills and ability to “hit the ground running.” Some Employers felt that college
graduates would display a better attitude and work ethic, and anticipated that college students would
adjust well due to their more realistic expectations. A few Employers expected to see university
graduates perform better on the job because of their broader knowledge and superior training.
A college grad with experience in digital marketing gets up and running faster when they are
first hired.
University students can get too caught up in needing a detailed business plan, while college
students work more like I do, and are willing to do what it takes to get it done quickly. College
students are also willing to accept their time at the bottom, while university students resent it.
They tend to be more detailed and down‐to‐earth than Western grads. They are far more
grounded. University grads feel that the company should be honoured to have them. There is a
better work ethic from Fanshawe grads.
Employers who did not expect to see a difference in the on‐the‐job performance of college graduates
and university graduates stated that both types of graduates would be held to the same performance
expectations for the position. Some Employers argued that since both degree programs would follow
the same set of quality assurance guidelines, they would be expected to produce graduates with similar
skills and knowledge.
The expectation will be to do the job requirements, no matter which degree you hold.
We would expect everybody to perform to the highest possible level.
Everybody wants to do the job once they are hired. It is more about the person than their
education
Hiring Preferences and Online Delivery
Employers were asked if they would give preference to university degree graduates over Fanshawe
business degree graduates in making hiring decisions, given two candidates with similar work experience
and educational qualifications. To test Employer receptivity to online delivery of the proposed business
degree programs, employers were also asked if their perceptions of candidates with college business
degrees would change if the degree was earned online.
LKSB Degree Program Feasibility Study • 2011
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