Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...

19.01.2015 Views

I don't know. You can call it a degree but there is a perception that college is lower quality education. Maybe if there is a strong education campaign that told people that these degrees are something different. Otherwise it's a pretty bow on the same package. Weaknesses The most frequently cited weakness of college business degrees was the perception that university is a superior form of education. Observing that college business degrees have not yet established a reputation, some Employers commented on the difficulties in breaking down this barrier without a proven track record of success. Several employers were concerned about the potentially narrow specializations of college business degrees and believed it would be important for business students to gain a broader and more theoretical education. A few Employers worried that college entry requirements are set too low, and raised concerns that college students are looking for a faster, cheaper option and may therefore be less committed to their education. The lack of job opportunities in the current market for these graduates was identified as a weakness by one Employer. Several Employers felt that there were no weaknesses to a college business degree. Unfortunately, the prestige, the name. A degree from college does not sound the same as a degree from university. There are some stereotypes about college versus university … there needs to be strong marketing to let the business community know what these programs are about. The perception of it being a lesser degree than university, the branding of it. It just won't have the same credibility as university. Until it has been tested and proven it will be a hard sell. Fanshawe College Business Degrees and Diplomas Employers were asked whether they perceived a need for Fanshawe College business degree programs in light of the availability of business degree programs at area universities. Given the possibility that the proposed new degrees could trigger “credential creep,” and lead to the gradual phasing out of diplomas as an entry requirement for many business occupations, Employers were also asked if they saw a need for Fanshawe to continue to offer business diploma programs if the new degrees went forward. LKSB Degree Program Feasibility Study • 2011 212

Figure 20 –Need for Fanshawe Business Degree Programs Figure 21 – Continued Need for Fanshawe Business Diploma Programs Not sure 20.0 No 12.7 Yes 67.3 No 16.4 Not sure 20.0 Yes 63.6 Fanshawe Business Degree Programs Most employers endorsed the need for Fanshawe College to offer business degree programs (Figure 20). Employers saw college business degrees as an accessible and affordable option for local students who could not get into UWO but would like to stay in the London area. For some Employers, the appeal of the Fanshawe degree was the increased likelihood of graduates staying in the London labour market after completing their program – unlike many Western graduates. The degree was viewed as offering more practical skills and more specialized knowledge than existing university degrees. Some Employers noted that these degrees are important because of their mandatory co‐op component which provides local industry experience. Employers speculated that college degree graduates would have more realistic expectations, and could be more willing to start in lower‐level positions at lower pay than university graduates. Several employers believed the degrees would make Fanshawe more marketable and competitive. A few Employers pointed out that these degrees are important for their association with professional designations. Employers who did not see a need for Fanshawe to offer these degrees raised concerns that a college degree would water down the meaning of a baccalaureate, and that the marketplace may be too crowded already. Not everyone can afford university. Not everyone wants to go away for that long. The mandatory co‐op is great, and there is a need for the instructors with industry experience. It opens the door for people who can’t get into university. Fanshawe is positioned well in Southwestern Ontario. It is a leading institution with a great brand. It is lacking in some of the relevant areas in today's marketplace and offering business degrees could help that.” If people are already going to Fanshawe and want to take something further this is an easy option for them. It's nice for some students to be able to stay on the same campus. This gives more opportunities for people raised in London to go to school at home if they can't get into Western. Ivey is not an easy school to get into. There are a lot of local people interested in business degrees who may not be able to get into Ivey. Very few Ivey grads plan to work in London. I think there will be demand for grads of these degrees. LKSB Degree Program Feasibility Study • 2011 213

Figure 20 –Need for Fanshawe Business Degree<br />

Programs<br />

Figure 21 – Continued Need for Fanshawe<br />

Business Diploma Programs<br />

Not<br />

sure<br />

20.0<br />

No<br />

12.7<br />

Yes<br />

67.3<br />

No<br />

16.4<br />

Not<br />

sure<br />

20.0<br />

Yes<br />

63.6<br />

Fanshawe Business Degree Programs<br />

Most employers endorsed the need for Fanshawe College to <strong>of</strong>fer business degree programs (Figure 20).<br />

Employers saw college business degrees as an accessible and affordable option for local students who<br />

could not get into UWO but would like to stay in the London area. For some Employers, the appeal <strong>of</strong><br />

the Fanshawe degree was the increased likelihood <strong>of</strong> graduates staying in the London labour market<br />

after completing their program – unlike many Western graduates. The degree was viewed as <strong>of</strong>fering<br />

more practical skills and more specialized knowledge than existing university degrees. Some Employers<br />

noted that these degrees are important because <strong>of</strong> their mandatory co‐op component which provides<br />

local industry experience. Employers speculated that college degree graduates would have more<br />

realistic expectations, and could be more willing to start in lower‐level positions at lower pay than<br />

university graduates. Several employers believed the degrees would make Fanshawe more marketable<br />

and competitive. A few Employers pointed out that these degrees are important for their association<br />

with pr<strong>of</strong>essional designations. Employers who did not see a need for Fanshawe to <strong>of</strong>fer these degrees<br />

raised concerns that a college degree would water down the meaning <strong>of</strong> a baccalaureate, and that the<br />

marketplace may be too crowded already.<br />

Not everyone can afford university. Not everyone wants to go away for that long. The mandatory<br />

co‐op is great, and there is a need for the instructors with industry experience. It opens the door<br />

for people who can’t get into university.<br />

Fanshawe is positioned well in Southwestern Ontario. It is a leading institution with a great<br />

brand. It is lacking in some <strong>of</strong> the relevant areas in today's marketplace and <strong>of</strong>fering business<br />

degrees could help that.”<br />

If people are already going to Fanshawe and want to take something further this is an easy<br />

option for them. It's nice for some students to be able to stay on the same campus.<br />

This gives more opportunities for people raised in London to go to school at home if they can't<br />

get into Western.<br />

Ivey is not an easy school to get into. There are a lot <strong>of</strong> local people interested in business<br />

degrees who may not be able to get into Ivey. Very few Ivey grads plan to work in London. I think<br />

there will be demand for grads <strong>of</strong> these degrees.<br />

LKSB Degree Program Feasibility Study • 2011<br />

213

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