Bachelor of Commerce (Digital Marketing) - Postsecondary ...

I don't know. You can call it a degree but there is a perception that college is lower quality
education. Maybe if there is a strong education campaign that told people that these degrees
are something different. Otherwise it's a pretty bow on the same package.
Weaknesses
The most frequently cited weakness of college business degrees was the perception that university is a
superior form of education. Observing that college business degrees have not yet established a
reputation, some Employers commented on the difficulties in breaking down this barrier without a
proven track record of success. Several employers were concerned about the potentially narrow
specializations of college business degrees and believed it would be important for business students to
gain a broader and more theoretical education. A few Employers worried that college entry
requirements are set too low, and raised concerns that college students are looking for a faster, cheaper
option and may therefore be less committed to their education. The lack of job opportunities in the
current market for these graduates was identified as a weakness by one Employer. Several Employers
felt that there were no weaknesses to a college business degree.
Unfortunately, the prestige, the name. A degree from college does not sound the same as a
degree from university.
There are some stereotypes about college versus university … there needs to be strong marketing
to let the business community know what these programs are about.
The perception of it being a lesser degree than university, the branding of it.
It just won't have the same credibility as university. Until it has been tested and proven it will be
a hard sell.
Fanshawe College Business Degrees and Diplomas
Employers were asked whether they perceived a need for Fanshawe College business degree programs
in light of the availability of business degree programs at area universities. Given the possibility that the
proposed new degrees could trigger “credential creep,” and lead to the gradual phasing out of diplomas
as an entry requirement for many business occupations, Employers were also asked if they saw a need
for Fanshawe to continue to offer business diploma programs if the new degrees went forward.
LKSB Degree Program Feasibility Study • 2011
212