Bachelor of Commerce (Digital Marketing) - Postsecondary ...

specialization opportunities, and the time involved. Two Employers felt there were no weaknesses to a
university education.
The students sometimes have an "aura of greatness", their practical application skills in the
workplace can take a while to get going, they have no training in business execution.
Not very realistic and not hands‐on.
Too much theory, not enough practical, hands‐on.
With general business degrees there's not always opportunities for employment. They lack a
specific technical skill.
The sense of entitlement and how much they think they should get paid on day one.
Affordability for the employer ... grads usually have salary expectations that are out of reach.
Grads also aren't looking for entry level positions, they often want to start as management
trainees.
College Business Degrees
Strengths
Since many Employers had not hired graduates of college degree programs, most drew on their
experiences with graduates of college diploma programs to describe strengths and weaknesses
associated with college. A common theme expressed by Employers – and by far the most important
strength mentioned – was the focus on hands‐on experience during a college education, which
graduates can then apply directly in the workplace. Several Employers described college graduates as
“ready to hit the ground running,” with specialized knowledge that allows them to adapt quickly to the
workplace. Closely related to hands‐on experience, the mandatory co‐op component was another
popular strength. Some Employers felt that college students graduate with more realistic expectations
than university graduates, with a few noting that college students have a better attitude and are willing
to work harder than university students. The accessibility, affordability, and flexibility of the college
model were regarded as important strengths by several Employers. Many Employers also valued the
real‐life experiences brought to the classroom by college instructors, and the close interactions between
students and instructors in small class settings. Two Employers felt there were no strengths to a college
degree.
Good knowledge of tactical resources available, a fair bit of current environment information
instead of just older theory, better at the digital side of things.
I would probably look at a student with college education before a student with a university
education. College education at the business level is more realistic. Educators at college have
been in business in the real world. An instructor is going to teach not only the course but also
how it is in the real world. The students are given realistic expectations.
Fanshawe grads are more hands‐on and tech‐ish. They have more realistic expectations in the
workplace. They have better discipline about getting things done in a certain timeframe. We hire
more Fanshawe grads for this reason.
LKSB Degree Program Feasibility Study • 2011
211