Bachelor of Commerce (Digital Marketing) - Postsecondary ...

practices.
4.
Application
of
Knowledge
(cont’d)
4a. The ability to
review, present
and critically
evaluate
quantitative and
qualitative
information to:
(cont’d)
16. Based on market analysis, apply
appropriate strategies to increase
sales by enhancing existing
customer relationships and
acquiring new customers.
17. Evaluate and select marketing
management and e-commerce
strategies to maximize success
in domestic and international
markets.
iv. where
appropriate, use
this knowledge in
the creative
process; (cont’d)
18. Create and apply digital
marketing strategies.
19. Assess the impact of online
marketing tactics using web
analytics.
20. Plan and create a web site
utilizing search engine
optimization and conversion
techniques.
21. Create, optimize and report on a
search engine marketing
campaign.
22. Create a marketing plan
integrating appropriate digital and
non-digital strategies.
4.
Application
of
Knowledge
(cont’d)
4b. The ability to
use a basic range
of established
techniques to:
i. initiate and
undertake critical
evaluation of
arguments,
assumptions,
abstract concepts
and information;
2. Develop strategies that will
achieve organizational goals
through integration of business
methodologies that assess costs,
benefits, risks, and opportunities,
and that utilize current and
emerging technology and trends.
6. Research, analyze, and critically
evaluate qualitative and
quantitative data from a variety of
sources to support business
decisions through effective
problem solving, critical thinking,
logic and reasoning.
14. Apply management-level
Math. for Decision Making
Intro. Accounting 1
Argumentation & Persuasion
Computer Applic. for Business
Management Fundamentals
Marketing 1
Microeconomics
Business Information Systems
Ethics in a Global Context
Communic. for a Diverse World
Accounting for Managers
Macroeconomics
HR Management
Statistics for Business
Business Law
Operations Management
Bachelor of Commerce (Digital Marketing) 25