Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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demand over the next five to 10 years(Figure 17). Several employers did not believe that there would a sufficient supply of employees with business management skills, and a few believed that shortages were possible. Most employers expected current shortages to continue while one‐quarter predicting a worsening of the situation (Figure 18). When asked to identify the occupations expected to experience the greatest labour market pressures, a broad range of management positions were mentioned, as well as entrepreneur (Table 19). Figure 17 – Sufficient Future Business Management Supply Figure 18 – Direction of Future Business Management Shortages (n=12) Maybe 5.5 Don't know 23.6 No 18.2 Yes 52.7 Same 75.0 Worse 25.0 Table 19 – Most Significant Future Business Management Shortages (n=13) n Entrepreneurs 2 General Managers 2 Management Trainees 2 Operations Managers 2 Project Managers 2 Senior Managers 2 Business Analyst 1 Retail Managers 1 Small Business Managers 1 Product Specialist Management 1 Specializations Of the five Business Management specializations presented to Employers, Leadership & Management was rated extremely high, with a mean importance score of 4.0 (Table 20). Nearly all employers considered this specialization to be important, including nearly half who viewed it as highly important (Figure 19). While Sustainable Business was also identified as important by Nearly all Employers, fewer considered this specialization to be very important. Although less frequently selected by Employers as important to their sector or industry, Employers who identified Entrepreneurship placed high value on this specialization. LKSB Degree Program Feasibility Study • 2011 206
Table 20 – Business Management Specializations n Mean Importance Don't know Leadership & Management 50 4.0 9.1% Sustainable Business 50 3.2 9.1% Entrepreneurship 51 3.0 7.3% Global Business Management 50 2.7 9.1% Small Business Management 50 2.7 9.1% Figure 19 – Business Management Specializations Leadership and Management Sustainable Business Entrepreneurship Global Business Management Not at all important 2 Somewhat important 4 Very important Small Business Management 0 20 40 60 80 100 Several other specializations were mentioned by Employers as important to their sector or industry, with all rated high in importance (Table 21). Table 21 – Other Business Management Specializations Importance n Rating Understanding Accounting & Reporting Standards 1 5 Teamwork & Flexibility 1 4 Strategy Execution 1 5 Inventory Management 1 5 Product Specialist Management 1 5 Technology 1 5 General Management 1 4 Logistics 1 5 LKSB Degree Program Feasibility Study • 2011 207
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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4. Application of Knowledge 4a. The
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4. Application of Knowledge (cont
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practices. 4. Application of Knowle
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4b. The ability to use a basic rang
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logic and reasoning. 4. Application
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decision models. 5. Professional Ca
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5. Professional Capacity/ Autonomy
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3. Admission, Promotion & Graduatio
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3.6 Advanced Standing Policies and
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Figure 3.1 Degree Completion Transf
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Fig. 3.2 Degree Completion Transfer
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4. Program Content The Lawrence Kin
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Four-year degrees with minimum 120
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program for both BMK and BAM gradua
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Marketing. This rearrangement will
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Recommendations Give students hands
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following courses: Global Strategy
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Program Advisory Committee Member P
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11. Analyze domestic and internatio
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Marketing 1 Microeconomics Business
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espect to various legal and ethical
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Digital Marketing This course will
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implementation and evaluation and c
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The following Course Schedules 2 li
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Year 3 Sem. 5 Sem. 6 Principles of
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4.6 Work Experience Co‐operative
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Figure 4.1 Employer’s Evaluation
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4.7 Course Outlines The course outl
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3. 4. Enhance business opportunitie
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18. Create and apply digital market
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2. Develop strategies that will ach
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15. 16. Develop a business plan bas
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GAP ANALYSIS - Degree vs. Advanced
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14. Apply management-level decision
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3. Enhance business opportunities b
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17. 18. 19. 20. 21. Evaluate and se
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5. Program Delivery The Lawrence Ki
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Figure 5.2 - Student Feedback Surve
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group with all of the material give
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6. Capacity to Deliver Fanshawe Col
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Information literacy instruction is
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Periodicals Subscription Databases
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Print Monograph Holdings for Select
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6.1.3 Enhancements to Co‐operativ
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6.2.3 Professional Development for
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Kinlin School of Business, and thre
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6.6.1 CVs of Faculty Delivering Cor
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7. Credential Recognition The Bache
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8. Regulation & Accreditation The C
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Bachelor of Commerce (Digital Marke
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9. Nomenclature The Bachelor of Com
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10. Program Evaluation Fanshawe Col
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11. Academic Freedom & Integrity Fa
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12. Student Protection In a recent
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Figure 12.1 (continued) Continued n
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13. Economic Need Fanshawe College
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Figure 13.1 University Application
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14. Duplication Humber is currently
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Section 15. Optional Materials The
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Figure 15.1 Year 2 LEVEL THREE LEVE
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Figure 15.1 Year 4 LEVEL SEVEN LEVE
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Section 16. Policies Fanshawe Colle
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Fanshawe College Lawrence Kinlin Sc
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Chapter 4. Prospective Students Sur
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Introduction This study was conduct
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Executive Summary Report A. Backgro
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Today, London is a site of choice f
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B. Overall Summary of Research Find
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When Prospective Students were aske
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program (15.4%) and International B
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Chart 2. Attitudes about a College
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One concern that several employers
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College Applications Trends by Busi
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“Regionally, we are the largest c
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Student Interest in LKSB Proposed B
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Chart 10. Alumni ‐ Interest in De
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Chart 11. Marketing Application Tre
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Chart 13. Employer ‐ Importance o
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Accounting Application Trends The f
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The program was less appealing to P
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However, an analysis of Statistics
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HR Management Specializations with
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Labour Market Needs Provincial and
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International Business Management A
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Student Interest in LKSB Proposed B
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two‐thirds of employers were fami
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though. I also hope that courses ta
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C. Conclusion and Recommendations T
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Emphasizing LKSB’s key strength -
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As a core program offered in most u
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LKSB is considering a number of spe
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B. Detailed Findings Overall Percep
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“The bar to get into Ivey is very
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optimal if we could provide ongoing
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you. A broader look at the world. A
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Potential Challenges in Offering th
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their buy in, but it wouldn’t be
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pathways within their region. The c
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yet whether it is practical to deli
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Chapter 2. Competitive Analysis A.
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for career preparation, highlightin
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Leadership and Management. Of these
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C. Detailed Findings Section 1. Com
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Specifics of College Business Degre
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University Business Degree Program
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iii. Summary of Diploma and Postg
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A greater proportion of women than
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Chart 6. Proportion of Business Pro
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Accounting The application trend fo
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Finance/Financial Services/Financia
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College is attracting 17% of enroll
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Chapter 3. Current Business Student
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interested in university are less i
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Over half of Current Students (57%)
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Almost one‐third (29%) of Student
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Table 5. Considering a Degree by De
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Factors of Importance in Choosing a
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Section 3. Interest in Lawrence Kin
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Appeal of Marketing Degree Based on
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Appeal of Accounting Degree Based o
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Appeal of Enterprise Management Deg
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Appeal of Human Resources Managemen
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Importance vs. Appeal of Features o
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Overall, over two‐thirds of Curre
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Three‐quarters of Current Student
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Chapter 4. Prospective Students Sur
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B. Executive Summary Strong Interes
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C. Detailed Findings Section 1. Pro
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As expected, each group generally r
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Section 2. Interest in a Business D
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PSE Considerations for a Business D
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Reasons for Interest in a Degree Th
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Not surprisingly, those currently e
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Those who are employed are more lik
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Section 4. Interest in Lawrence Kin
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In terms of future interest in appl
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Appeal of Human Resources Managemen
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Appeal of Enterprise Management Deg
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Fifty‐five percent of Prospective
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Page 317 and 318: C. Detailed Findings Section 1. Pro
Page 319 and 320: Section 2. Interest in a Business D
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Page 323 and 324: Section 4. Interest in Lawrence Kin
Page 325 and 326: Section 5. Satisfaction with Lawren
Page 327 and 328: Section 6. Online Delivery Methods
Page 329 and 330: E. D. Openended Comments from Alu
Page 331 and 332: school full time. I would be intere
Page 333 and 334: The Government of Canada, through a
Page 335 and 336: Figure 1 ‐ Employer Size 30 27.7
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Page 339 and 340: C. Detailed Findings Section 1. Lab
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Page 345 and 346: Future Shortages In terms of future
Page 347 and 348: Section 3. Marketing Outlook This s
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Page 351 and 352: Table 8 - Other Marketing Shortages
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Page 355 and 356: Factors that are expected to limit
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Page 361 and 362: Section 5. Business Management Outl
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Page 373 and 374: Figure 20 -Need for Fanshawe Busine
Page 375 and 376: Section 8. Employer Perceptions of
Page 377 and 378: Figure 24 - Prefer University Gradu
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Page 385 and 386: Over one‐third of those who are i
Page 387 and 388: Those who are interested in part‐
Page 389 and 390: Table 10. Satisfaction with Online
Page 391 and 392: Appendix C. Details of University D
Page 393 and 394: Table 5a. College 2‐year Diploma
Page 395 and 396: Appendix F. Postgraduate Certific
Page 397: APPENDIX B 2012‐2013 Annual Repor
Page 402: EXECUTIVE SUMMARY
Page 405 and 406: Executive Summary 2012/13 Strategic
Page 407 and 408: Executive Summary 2012/13 Strategic
Page 410: SECTION A Government Issues
Page 413 and 414: A. Government Issues A.1 Government
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A. Government Issues A.1 Government
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SECTION B Board Directions
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B. Board Directions Meeting Labour
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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