Bachelor of Commerce (Digital Marketing) - Postsecondary ...

demand over the next five to 10 years(Figure 17). Several employers did not believe that there would a
sufficient supply of employees with business management skills, and a few believed that shortages were
possible. Most employers expected current shortages to continue while one‐quarter predicting a
worsening of the situation (Figure 18). When asked to identify the occupations expected to experience
the greatest labour market pressures, a broad range of management positions were mentioned, as well
as entrepreneur (Table 19).
Figure 17 – Sufficient Future Business
Management Supply
Figure 18 – Direction of Future Business
Management Shortages (n=12)
Maybe
5.5
Don't
know
23.6
No
18.2
Yes
52.7
Same
75.0
Worse
25.0
Table 19 – Most Significant Future Business Management Shortages (n=13)
n
Entrepreneurs 2
General Managers 2
Management Trainees 2
Operations Managers 2
Project Managers 2
Senior Managers 2
Business Analyst 1
Retail Managers 1
Small Business Managers 1
Product Specialist Management 1
Specializations
Of the five Business Management specializations presented to Employers, Leadership & Management
was rated extremely high, with a mean importance score of 4.0 (Table 20). Nearly all employers
considered this specialization to be important, including nearly half who viewed it as highly important
(Figure 19). While Sustainable Business was also identified as important by Nearly all Employers, fewer
considered this specialization to be very important. Although less frequently selected by Employers as
important to their sector or industry, Employers who identified Entrepreneurship placed high value on
this specialization.
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