Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Within the Workforce Planning Board of Grand Erie, more than half of workers employed in
Professional, Scientific, and Technical Services are 45 years of age or older. This includes Sales,
Marketing and Advertising Managers (NOC 0611), Financial Auditors and Accountants (NOC
1111), and Administrative Officers (1221). 35
In Waterloo, Wellington and Dufferin, the top five occupational groups in the Securities,
Commodity contracts and Other Financial Investment and Related Activities sector (including
Banking, Credit and Other Investment Managers), together employed 1,050 or almost half of
everyone employed in the industry. 36
Manufacturing Managers are the third largest occupational group in chemical manufacturing in
Sarnia Lambton. 37
Interview Findings
Current Shortages
Employer interviews enabled the collection of additional data about local labour markets needs for
employees with business management skills. Employers were presented with nine specific business
management occupations and asked to indicate whether shortages currently existed, and the size of the
shortage, using a six‐point scale from 0 (no shortage) to 5 (extreme shortage). Between half to almost
two‐thirds of Employers were familiar enough with the labour market to rate shortages in business
management occupations (Table 17). A review of mean scores suggests that Operations Manager and
Entrepreneur were the two occupations considered to have the greatest undersupply; however, the
shortage was in the small to moderate range. 38
Most employers indicated shortages for the positions of Operations Manager, with almost one‐quarter
rating the shortages as significant (Figure 16). While similar proportions of employers indicated
shortages for Entrepreneur, Project Manager, Small Business Manager and Program Manager (about
three‐quarters), the Entrepreneur shortages were much more likely to be considered significant – more
than 40% ascribed shortage ratings of 4 or 5.
35 Workforce Planning Board of Grand Erie. (2011). 2011 Local Labour Market Plan. Brant‐Haldimand‐Norfolk. Brantford, Ontario: Author.
36 Workforce Planning Board of Waterloo Wellington Dufferin. (2011). Local Labour Market Plan. Waterloo Wellington Dufferin 2011. Ayr,
Ontario: Author.
37 Sarnia Lampton Workforce Development Board. (2011, March). Sarnia Lambton’s Labour Market Update. Sarnia, Ontario: Author.
38 Mean scores were calculated on the basis of all respondent rankings (from 0 to 5), excluding “Don’t know”.
LKSB Degree Program Feasibility Study • 2011
204