Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Finance, insurance, real estate, and leasing (9%)
Retail and wholesale trade (15% combined)
Management, administrative and other support (6%)
Information, culture and recreation (6%)
Similar to the occupational projections for Specialists in Human Resources, employment prospects for
Human Resources Managers (NOC 0112) for the five year period from 2009 to 2013 are also expected to
be good.
Regional
The four regions for which data were available from Ontario Job Futures held a combined 15% share of
employment in Specialists in Human Resources: Kitchener‐Waterloo‐Barrie (7%), London (3%), Windsor‐
Sarnia (4%) and Stratford‐Bruce Peninsula (1%).
COPS occupational projections, including employment prospects for Specialists in Human Resources
from 2009 to 2013, were available for two areas of Western Ontario: London‐Woodstock and Kitchener‐
Waterloo‐Barrie. Both areas offer good employment prospects.
In the London‐Woodstock area, employment opportunities for specialists in human resources
were good in 2010 and expected to remain good over the next few years. Demand for this
occupation is growing, as reflected by the increasing number of specialists in human resources
(20% growth between latest two censuses in the area). Replacement demand will be strong
since in the London‐Woodstock area the majority of specialists in human resources are aged 45
and older.
In the Kitchener‐Waterloo‐Barrie area, employment prospects for human resources specialists
area were good in 2010 and expected to remain good for the next few years. Employment
growth in this occupation is expected to exceed or match similar occupations in business and
finance. Replacement needs will also create some job opportunities as workers retire.
Interview Findings
Current Shortages
Additional information about current and future needs for HR professionals within the local labour
market was gathered through interviews with Employers. Employers were asked to indicate whether
shortages currently existed across seven specific HR occupations. Those who perceived a shortage were
asked to rate the size of the shortage, using a six‐point scale from 0 (no shortage) to 5 (extreme
shortage). Similar to the Accounting and Marketing questions, many Employers felt unable to respond to
questions about specific HR shortages (Table 12). However, generally fewer employers reported that
they did not know about current labour market needs for HR professionals. Overall mean scores for the
LKSB Degree Program Feasibility Study • 2011
196