Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Table 7 – Marketing Shortages n Mean Don't Shortage know Digital marketing analyst 25 3.2 54.5% Search engine marketing specialist 27 2.9 50.9% Digital marketing specialist 32 2.9 41.8% Search engine optimization specialist 25 2.9 54.5% Brand communications manager 29 2.3 47.3% Sales professional 33 2.1 40.0% Product manager 30 2.0 45.5% General Marketing Manager 33 1.8 40.0% Figure 8 – Marketing Shortages Digital Marketing Analyst Search Engine Marketing Specialist Digital Marketing Specialist Search Engine Optimization Specialist Brand Communications Manager Sales Professional Product Manager General Marketing Manager No Shortage Small Shortage 2 Moderate Shortage 4 Extreme Shortage 0 20 40 60 80 100 Respondents were asked whether current shortages existed in any other marketing occupations, and mentioned several technology‐related marketing occupations (Conversion Optimization, Web Analytics, Social Media Specialist, and Mobile Specialist) with each rated as 4 or 5 in severity of shortage (Table 8). Other occupations considered to be in significant current undersupply included: Independent Consultant, Senior Marketing Executives, and International Sales. LKSB Degree Program Feasibility Study • 2011 190
Table 8 – Other Marketing Shortages n Shortage Rating Conversion Optimization 1 5 Independent Consultant 1 5 Senior Marketing Executives 1 5 Web Analytics 1 5 Social Media Specialist 1 4 International Sales 1 4 Mobile Specialist 1 4 Creative Advertising Producer 1 3 Insurance Marketing Specialist 1 3 Major Account Representatives 1 3 Strategic Alliances 1 3 Marketing Research & Comparative Analysis 1 1 Graphic Designer 1 1 Future Shortages Looking ahead to potential labour market shortages for employees in marketing occupations, many Employers believed that the supply of qualified candidates would be sufficient to fill expected job openings over the next five to 10 years, and one‐third of employers were not able to offer an opinion (Figure 9). About a fifth of Employers believed that supply would not be able to meet demand, and a few believed that shortages were possible. The majority of these Employers predicted that little progress would be made to address the labour market gaps (Figure 10), and felt that the most significant needs would be in web‐related specializations such as Digital Marketing, Web Marketing, SE Marketing Specialist, Digital Technology Optimization, and Social Media (Table 9). Figure 9 – Sufficient Future Marketing Supply Figure 10 – Direction of Future Marketing Shortages (n=15) Maybe 7.3 Don't know 32.7 No 20.0 Yes 40.0 Same 53.3 Better 26.7 Worse 20.0 LKSB Degree Program Feasibility Study • 2011 191
- Page 299 and 300: Reasons for Interest in a Degree Th
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- Page 305 and 306: Section 4. Interest in Lawrence Kin
- Page 307 and 308: In terms of future interest in appl
- Page 309 and 310: Appeal of Human Resources Managemen
- Page 311 and 312: Appeal of Enterprise Management Deg
- Page 313 and 314: Fifty‐five percent of Prospective
- Page 315 and 316: B. Executive Summary Moderate Level
- Page 317 and 318: C. Detailed Findings Section 1. Pro
- Page 319 and 320: Section 2. Interest in a Business D
- Page 321 and 322: Factors of Importance in Choosing a
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- Page 325 and 326: Section 5. Satisfaction with Lawren
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- Page 329 and 330: E. D. Openended Comments from Alu
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- Page 333 and 334: The Government of Canada, through a
- Page 335 and 336: Figure 1 ‐ Employer Size 30 27.7
- Page 337 and 338: needs, with almost half unable to c
- Page 339 and 340: C. Detailed Findings Section 1. Lab
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- Page 347 and 348: Section 3. Marketing Outlook This s
- Page 349: Regional Of the total Sales, Market
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- Page 359 and 360: Table 14 - Most Significant Future
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- Page 373 and 374: Figure 20 -Need for Fanshawe Busine
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- Page 377 and 378: Figure 24 - Prefer University Gradu
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- Page 381 and 382: (Table 24). Almost all those who re
- Page 383 and 384: offering at Phoenix University and
- Page 385 and 386: Over one‐third of those who are i
- Page 387 and 388: Those who are interested in part‐
- Page 389 and 390: Table 10. Satisfaction with Online
- Page 391 and 392: Appendix C. Details of University D
- Page 393 and 394: Table 5a. College 2‐year Diploma
- Page 395 and 396: Appendix F. Postgraduate Certific
- Page 397: APPENDIX B 2012‐2013 Annual Repor
Table 8 – Other <strong>Marketing</strong> Shortages<br />
n<br />
Shortage<br />
Rating<br />
Conversion Optimization 1 5<br />
Independent Consultant 1 5<br />
Senior <strong>Marketing</strong> Executives 1 5<br />
Web Analytics 1 5<br />
Social Media Specialist 1 4<br />
International Sales 1 4<br />
Mobile Specialist 1 4<br />
Creative Advertising Producer 1 3<br />
Insurance <strong>Marketing</strong> Specialist 1 3<br />
Major Account Representatives 1 3<br />
Strategic Alliances 1 3<br />
<strong>Marketing</strong> Research & Comparative Analysis 1 1<br />
Graphic Designer 1 1<br />
Future Shortages<br />
Looking ahead to potential labour market shortages for employees in marketing occupations, many<br />
Employers believed that the supply <strong>of</strong> qualified candidates would be sufficient to fill expected job<br />
openings over the next five to 10 years, and one‐third <strong>of</strong> employers were not able to <strong>of</strong>fer an opinion<br />
(Figure 9). About a fifth <strong>of</strong> Employers believed that supply would not be able to meet demand, and a few<br />
believed that shortages were possible. The majority <strong>of</strong> these Employers predicted that little progress<br />
would be made to address the labour market gaps (Figure 10), and felt that the most significant needs<br />
would be in web‐related specializations such as <strong>Digital</strong> <strong>Marketing</strong>, Web <strong>Marketing</strong>, SE <strong>Marketing</strong><br />
Specialist, <strong>Digital</strong> Technology Optimization, and Social Media (Table 9).<br />
Figure 9 – Sufficient Future <strong>Marketing</strong> Supply<br />
Figure 10 – Direction <strong>of</strong> Future <strong>Marketing</strong><br />
Shortages (n=15)<br />
Maybe<br />
7.3<br />
Don't<br />
know<br />
32.7<br />
No<br />
20.0<br />
Yes<br />
40.0<br />
Same<br />
53.3<br />
Better<br />
26.7<br />
Worse<br />
20.0<br />
LKSB Degree Program Feasibility Study • 2011<br />
191
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