Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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Table 7 – Marketing Shortages n Mean Don't Shortage know Digital marketing analyst 25 3.2 54.5% Search engine marketing specialist 27 2.9 50.9% Digital marketing specialist 32 2.9 41.8% Search engine optimization specialist 25 2.9 54.5% Brand communications manager 29 2.3 47.3% Sales professional 33 2.1 40.0% Product manager 30 2.0 45.5% General Marketing Manager 33 1.8 40.0% Figure 8 – Marketing Shortages Digital Marketing Analyst Search Engine Marketing Specialist Digital Marketing Specialist Search Engine Optimization Specialist Brand Communications Manager Sales Professional Product Manager General Marketing Manager No Shortage Small Shortage 2 Moderate Shortage 4 Extreme Shortage 0 20 40 60 80 100 Respondents were asked whether current shortages existed in any other marketing occupations, and mentioned several technology‐related marketing occupations (Conversion Optimization, Web Analytics, Social Media Specialist, and Mobile Specialist) with each rated as 4 or 5 in severity of shortage (Table 8). Other occupations considered to be in significant current undersupply included: Independent Consultant, Senior Marketing Executives, and International Sales. LKSB Degree Program Feasibility Study • 2011 190
Table 8 – Other Marketing Shortages n Shortage Rating Conversion Optimization 1 5 Independent Consultant 1 5 Senior Marketing Executives 1 5 Web Analytics 1 5 Social Media Specialist 1 4 International Sales 1 4 Mobile Specialist 1 4 Creative Advertising Producer 1 3 Insurance Marketing Specialist 1 3 Major Account Representatives 1 3 Strategic Alliances 1 3 Marketing Research & Comparative Analysis 1 1 Graphic Designer 1 1 Future Shortages Looking ahead to potential labour market shortages for employees in marketing occupations, many Employers believed that the supply of qualified candidates would be sufficient to fill expected job openings over the next five to 10 years, and one‐third of employers were not able to offer an opinion (Figure 9). About a fifth of Employers believed that supply would not be able to meet demand, and a few believed that shortages were possible. The majority of these Employers predicted that little progress would be made to address the labour market gaps (Figure 10), and felt that the most significant needs would be in web‐related specializations such as Digital Marketing, Web Marketing, SE Marketing Specialist, Digital Technology Optimization, and Social Media (Table 9). Figure 9 – Sufficient Future Marketing Supply Figure 10 – Direction of Future Marketing Shortages (n=15) Maybe 7.3 Don't know 32.7 No 20.0 Yes 40.0 Same 53.3 Better 26.7 Worse 20.0 LKSB Degree Program Feasibility Study • 2011 191
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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4. Application of Knowledge 4a. The
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4. Application of Knowledge (cont
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practices. 4. Application of Knowle
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4b. The ability to use a basic rang
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logic and reasoning. 4. Application
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decision models. 5. Professional Ca
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5. Professional Capacity/ Autonomy
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3. Admission, Promotion & Graduatio
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3.6 Advanced Standing Policies and
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Figure 3.1 Degree Completion Transf
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Fig. 3.2 Degree Completion Transfer
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4. Program Content The Lawrence Kin
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Four-year degrees with minimum 120
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program for both BMK and BAM gradua
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Marketing. This rearrangement will
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Recommendations Give students hands
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following courses: Global Strategy
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Program Advisory Committee Member P
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11. Analyze domestic and internatio
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Marketing 1 Microeconomics Business
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espect to various legal and ethical
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Digital Marketing This course will
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implementation and evaluation and c
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The following Course Schedules 2 li
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Year 3 Sem. 5 Sem. 6 Principles of
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4.6 Work Experience Co‐operative
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Figure 4.1 Employer’s Evaluation
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4.7 Course Outlines The course outl
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3. 4. Enhance business opportunitie
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18. Create and apply digital market
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2. Develop strategies that will ach
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15. 16. Develop a business plan bas
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GAP ANALYSIS - Degree vs. Advanced
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14. Apply management-level decision
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3. Enhance business opportunities b
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17. 18. 19. 20. 21. Evaluate and se
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5. Program Delivery The Lawrence Ki
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Figure 5.2 - Student Feedback Surve
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group with all of the material give
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6. Capacity to Deliver Fanshawe Col
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Information literacy instruction is
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Periodicals Subscription Databases
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Print Monograph Holdings for Select
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6.1.3 Enhancements to Co‐operativ
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6.2.3 Professional Development for
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Kinlin School of Business, and thre
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6.6.1 CVs of Faculty Delivering Cor
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7. Credential Recognition The Bache
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8. Regulation & Accreditation The C
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Bachelor of Commerce (Digital Marke
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9. Nomenclature The Bachelor of Com
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10. Program Evaluation Fanshawe Col
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11. Academic Freedom & Integrity Fa
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12. Student Protection In a recent
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Figure 12.1 (continued) Continued n
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13. Economic Need Fanshawe College
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Figure 13.1 University Application
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14. Duplication Humber is currently
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Section 15. Optional Materials The
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Figure 15.1 Year 2 LEVEL THREE LEVE
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Figure 15.1 Year 4 LEVEL SEVEN LEVE
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Section 16. Policies Fanshawe Colle
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Fanshawe College Lawrence Kinlin Sc
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Chapter 4. Prospective Students Sur
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Introduction This study was conduct
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Executive Summary Report A. Backgro
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Today, London is a site of choice f
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B. Overall Summary of Research Find
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When Prospective Students were aske
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program (15.4%) and International B
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Chart 2. Attitudes about a College
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One concern that several employers
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College Applications Trends by Busi
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“Regionally, we are the largest c
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Student Interest in LKSB Proposed B
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Chart 10. Alumni ‐ Interest in De
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Chart 11. Marketing Application Tre
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Chart 13. Employer ‐ Importance o
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Accounting Application Trends The f
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The program was less appealing to P
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However, an analysis of Statistics
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HR Management Specializations with
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Labour Market Needs Provincial and
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International Business Management A
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Student Interest in LKSB Proposed B
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two‐thirds of employers were fami
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though. I also hope that courses ta
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C. Conclusion and Recommendations T
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Emphasizing LKSB’s key strength -
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As a core program offered in most u
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LKSB is considering a number of spe
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B. Detailed Findings Overall Percep
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“The bar to get into Ivey is very
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optimal if we could provide ongoing
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you. A broader look at the world. A
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Potential Challenges in Offering th
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their buy in, but it wouldn’t be
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pathways within their region. The c
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yet whether it is practical to deli
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Chapter 2. Competitive Analysis A.
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for career preparation, highlightin
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Leadership and Management. Of these
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C. Detailed Findings Section 1. Com
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Specifics of College Business Degre
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University Business Degree Program
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iii. Summary of Diploma and Postg
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A greater proportion of women than
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Chart 6. Proportion of Business Pro
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Accounting The application trend fo
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Finance/Financial Services/Financia
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College is attracting 17% of enroll
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Chapter 3. Current Business Student
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interested in university are less i
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Over half of Current Students (57%)
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Almost one‐third (29%) of Student
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Table 5. Considering a Degree by De
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Factors of Importance in Choosing a
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Section 3. Interest in Lawrence Kin
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Appeal of Marketing Degree Based on
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Appeal of Accounting Degree Based o
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Appeal of Enterprise Management Deg
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Appeal of Human Resources Managemen
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Importance vs. Appeal of Features o
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Overall, over two‐thirds of Curre
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Three‐quarters of Current Student
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Chapter 4. Prospective Students Sur
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B. Executive Summary Strong Interes
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C. Detailed Findings Section 1. Pro
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As expected, each group generally r
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Section 2. Interest in a Business D
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PSE Considerations for a Business D
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Page 301 and 302: Not surprisingly, those currently e
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Page 307 and 308: In terms of future interest in appl
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Page 311 and 312: Appeal of Enterprise Management Deg
Page 313 and 314: Fifty‐five percent of Prospective
Page 315 and 316: B. Executive Summary Moderate Level
Page 317 and 318: C. Detailed Findings Section 1. Pro
Page 319 and 320: Section 2. Interest in a Business D
Page 321 and 322: Factors of Importance in Choosing a
Page 323 and 324: Section 4. Interest in Lawrence Kin
Page 325 and 326: Section 5. Satisfaction with Lawren
Page 327 and 328: Section 6. Online Delivery Methods
Page 329 and 330: E. D. Openended Comments from Alu
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Page 333 and 334: The Government of Canada, through a
Page 335 and 336: Figure 1 ‐ Employer Size 30 27.7
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Page 345 and 346: Future Shortages In terms of future
Page 347 and 348: Section 3. Marketing Outlook This s
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Page 361 and 362: Section 5. Business Management Outl
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Page 365 and 366: Table 17 - Business Management Shor
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Page 373 and 374: Figure 20 -Need for Fanshawe Busine
Page 375 and 376: Section 8. Employer Perceptions of
Page 377 and 378: Figure 24 - Prefer University Gradu
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Page 385 and 386: Over one‐third of those who are i
Page 387 and 388: Those who are interested in part‐
Page 389 and 390: Table 10. Satisfaction with Online
Page 391 and 392: Appendix C. Details of University D
Page 393 and 394: Table 5a. College 2‐year Diploma
Page 395 and 396: Appendix F. Postgraduate Certific
Page 397: APPENDIX B 2012‐2013 Annual Repor
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EXECUTIVE SUMMARY
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Executive Summary 2012/13 Strategic
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Executive Summary 2012/13 Strategic
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SECTION A Government Issues
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A. Government Issues A.1 Government
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SECTION B Board Directions
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B. Board Directions Meeting Labour
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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