Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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in the regional labour market. This alliance was established to support local manufacturing, machine shop, engineering, and environmental services in promoting their products and services globally (outside traditional markets). 29 Occupational Projections National National labour market information for these occupational categories is provided by HRSDC at the 3‐ digit level for Sales, Marketing and Advertising Managers (NOC 061). Over the period from 2009 to 2018, the number of Sales, Marketing and Advertising Manager job seekers is expected to be sufficient to fill the available job openings for these occupations. Job openings are expected to total 39,312, while it is projected that the job seekers available to fill these job openings will total 45,903. The majority of job openings (61%) in this period will be produced by retirements. Expansion demand (the creation of new job opportunities based on economic growth) will account for 23% of job openings. A large number of job seekers will be workers with experience in sales, advertising, or marketing seeking to progress to management positions. There will also be a large number of job seekers who come directly from school business programs. Provincial According to the OJF website, Ontario employed an estimated 72,610 Sales, Marketing and Advertising Managers in these main industries: Wholesale trade (36%) Other professional services (11%) Information, culture and recreation (10%) Finance, insurance, real estate and leasing (5%) Management, administrative and other support (4%) These occupations are expected to have average employment prospects over the period from 2009 to 2013. While employment growth will be slower than for other occupations, the large size of this occupational category will create strong replacement demand due to retirements. HRSDC provides additional provincial employment outlook information for Professional Occupations in Business Services to Management (1122), which includes marketing professionals. In Ontario, these occupations are expected to offer good employment prospects for the next few years. The large number of retirements will produce job openings in this occupational category, coupled with new job openings (expansion demand) from continuing employment growth. Employers may have difficulty recruiting the workers they will need, and a shortage of workers is likely. 29 Sarnia‐Lambton Industrial Alliance. (2011, December 2.) New Sarnia‐Lambton industry group launched. http://www.sarnialambton.on.ca/main/ns/19/doc/90/id/386 LKSB Degree Program Feasibility Study • 2011 188
Regional Of the total Sales, Marketing and Advertising Managers employed in Ontario, 16% are employed in the Western region: Kitchener‐Waterloo‐Barrie (9%), London (4%), Windsor‐Sarnia (2%) and Stratford‐Bruce Peninsula (1%). Regional information about employment prospects for Sales, Marketing and Advertising Managers (NOC 0611) was only available for two Western Ontario areas (Kitchener‐Waterloo‐Barrie‐Guelph Area and London‐Woodstock). In both areas, employment potential is expected to be average for the next five years. In London‐Woodstock, about 32% of workers in this occupation in this area are over the age of 50 (compared to 27% for all occupations in the region), however, the effects of economic recovery on employment levels are not yet clear. The majority of these workers are employed in wholesale trade, a sector that was impacted by recession when wholesaler‐distribution (such as motor vehicle and parts) businesses closed. In the Kitchener‐Waterloo‐Barrie‐Guelph area employment prospects for Sales, Marketing and Advertising Managers were forecasted to remain average over the following few years. Because this occupational group is large in size, retirements will produce many employment opportunities. Interview Findings Current Shortages Employer interviews provided further insights into current needs for marketing professionals within the local labour market. Employers were presented with eight specific marketing occupations and asked to indicate whether shortages currently existed, and the size of the shortage, using a six‐point scale from 0 (no shortage) to 5 (extreme shortage). Similar to the question about accounting professionals, the majority of Employers were unable to respond to questions about shortages in specific marketing occupations (Table 7). Among Employers who responded, overall mean scores highlight a significant shortage of Digital Marketing Analysts. 30 Most employers indicated shortages for the positions of Digital Marketing Analyst, and SE Marketing Specialist and slightly fewer for SEO Specialist and Brand Communications Manager (Figure 8). Shortages for Digital Marketing Specialist and Product Manager were perceived by about 80% of Employer respondents, while about 70% reported shortages for Sales Professional and General Marketing Manager. Almost half of Employer respondents ascribed shortage ratings of 4 or 5 to both Digital Marketing Analyst and Digital Marketing Specialist. The occupations of SEO Specialist and SE Marketing Specialist were also considered to have significant shortages, particularly SE Marketing Specialist. Undersupply was least likely to be identified for the position of General Marketing Manager, however, 70% of respondents still reported shortages for these positions. 30 Mean scores were calculated on the basis of all respondent rankings (from 0 to 5), excluding “Don’t know”. LKSB Degree Program Feasibility Study • 2011 189
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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4. Application of Knowledge 4a. The
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4. Application of Knowledge (cont
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practices. 4. Application of Knowle
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4b. The ability to use a basic rang
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logic and reasoning. 4. Application
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decision models. 5. Professional Ca
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5. Professional Capacity/ Autonomy
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3. Admission, Promotion & Graduatio
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3.6 Advanced Standing Policies and
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Figure 3.1 Degree Completion Transf
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Fig. 3.2 Degree Completion Transfer
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4. Program Content The Lawrence Kin
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Four-year degrees with minimum 120
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program for both BMK and BAM gradua
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Marketing. This rearrangement will
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Recommendations Give students hands
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following courses: Global Strategy
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Program Advisory Committee Member P
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11. Analyze domestic and internatio
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Marketing 1 Microeconomics Business
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espect to various legal and ethical
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Digital Marketing This course will
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implementation and evaluation and c
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The following Course Schedules 2 li
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Year 3 Sem. 5 Sem. 6 Principles of
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4.6 Work Experience Co‐operative
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Figure 4.1 Employer’s Evaluation
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4.7 Course Outlines The course outl
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3. 4. Enhance business opportunitie
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18. Create and apply digital market
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2. Develop strategies that will ach
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15. 16. Develop a business plan bas
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GAP ANALYSIS - Degree vs. Advanced
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14. Apply management-level decision
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3. Enhance business opportunities b
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17. 18. 19. 20. 21. Evaluate and se
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5. Program Delivery The Lawrence Ki
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Figure 5.2 - Student Feedback Surve
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group with all of the material give
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6. Capacity to Deliver Fanshawe Col
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Information literacy instruction is
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Periodicals Subscription Databases
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Print Monograph Holdings for Select
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6.1.3 Enhancements to Co‐operativ
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6.2.3 Professional Development for
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Kinlin School of Business, and thre
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6.6.1 CVs of Faculty Delivering Cor
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7. Credential Recognition The Bache
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8. Regulation & Accreditation The C
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Bachelor of Commerce (Digital Marke
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9. Nomenclature The Bachelor of Com
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10. Program Evaluation Fanshawe Col
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11. Academic Freedom & Integrity Fa
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12. Student Protection In a recent
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Figure 12.1 (continued) Continued n
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13. Economic Need Fanshawe College
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Figure 13.1 University Application
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14. Duplication Humber is currently
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Section 15. Optional Materials The
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Figure 15.1 Year 2 LEVEL THREE LEVE
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Figure 15.1 Year 4 LEVEL SEVEN LEVE
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Section 16. Policies Fanshawe Colle
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Fanshawe College Lawrence Kinlin Sc
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Chapter 4. Prospective Students Sur
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Introduction This study was conduct
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Executive Summary Report A. Backgro
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Today, London is a site of choice f
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B. Overall Summary of Research Find
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When Prospective Students were aske
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program (15.4%) and International B
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Chart 2. Attitudes about a College
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One concern that several employers
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College Applications Trends by Busi
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“Regionally, we are the largest c
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Student Interest in LKSB Proposed B
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Chart 10. Alumni ‐ Interest in De
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Chart 11. Marketing Application Tre
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Chart 13. Employer ‐ Importance o
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Accounting Application Trends The f
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The program was less appealing to P
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However, an analysis of Statistics
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HR Management Specializations with
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Labour Market Needs Provincial and
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International Business Management A
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Student Interest in LKSB Proposed B
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two‐thirds of employers were fami
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though. I also hope that courses ta
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C. Conclusion and Recommendations T
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Emphasizing LKSB’s key strength -
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As a core program offered in most u
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LKSB is considering a number of spe
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B. Detailed Findings Overall Percep
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“The bar to get into Ivey is very
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optimal if we could provide ongoing
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you. A broader look at the world. A
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Potential Challenges in Offering th
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their buy in, but it wouldn’t be
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pathways within their region. The c
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yet whether it is practical to deli
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Chapter 2. Competitive Analysis A.
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for career preparation, highlightin
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Leadership and Management. Of these
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C. Detailed Findings Section 1. Com
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Specifics of College Business Degre
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University Business Degree Program
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iii. Summary of Diploma and Postg
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A greater proportion of women than
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Chart 6. Proportion of Business Pro
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Accounting The application trend fo
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Finance/Financial Services/Financia
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College is attracting 17% of enroll
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Chapter 3. Current Business Student
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interested in university are less i
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Over half of Current Students (57%)
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Almost one‐third (29%) of Student
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Table 5. Considering a Degree by De
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Factors of Importance in Choosing a
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Section 3. Interest in Lawrence Kin
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Appeal of Marketing Degree Based on
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Appeal of Accounting Degree Based o
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Appeal of Enterprise Management Deg
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Appeal of Human Resources Managemen
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Importance vs. Appeal of Features o
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Overall, over two‐thirds of Curre
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Three‐quarters of Current Student
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Chapter 4. Prospective Students Sur
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B. Executive Summary Strong Interes
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C. Detailed Findings Section 1. Pro
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As expected, each group generally r
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Section 2. Interest in a Business D
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Page 335 and 336: Figure 1 ‐ Employer Size 30 27.7
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Page 389 and 390: Table 10. Satisfaction with Online
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Page 393 and 394: Table 5a. College 2‐year Diploma
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EXECUTIVE SUMMARY
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Executive Summary 2012/13 Strategic
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Executive Summary 2012/13 Strategic
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SECTION A Government Issues
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A. Government Issues A.1 Government
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SECTION B Board Directions
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B. Board Directions Meeting Labour
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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