Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Figure 1 ‐ Employer Size
30
27.7
27.7
25
20
19.1
15
10
5
4.3 4.3
10.6
6.4
0
Less than
10
11‐20 21‐50 51‐100 101‐250 251‐500 500+
Many Employer respondents were in very senior positions within their companies (Figure 2). More than
one‐quarter were Presidents or CEOs, and another 13% were Vice‐Presidents. Almost all of the “other”
positions represented in the interviews were HR‐focused (including HR Generalist, HR Officer, HR
Representative, and HR Recruiter).
Figure 2 ‐ Employer Position
30%
25%
20%
15%
10%
5%
0%
27.3%
20.0%
16.4%
12.7%
5.5%
18.2%
CEO/President Manager VP Director Controller Other
About one‐third of Employers were specifically responsible for HR, and almost as many were responsible
for overall business management (Figure 3). 15% were involved in some aspect of marketing or
communications, and about one in 10 were responsible for financial operations.
LKSB Degree Program Feasibility Study • 2011
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