Bachelor of Commerce (Digital Marketing) - Postsecondary ...

The Government of Canada, through a collaborative initiative of Service Canada (SC) and Human
and Social Development Canada (HRSDC), makes regional labour market information available
Resources online at www.workingincanada.gc.ca. The website uses COPS and Statistics Canada
data, as well as analysis of economic conditions and regional labour market trends, to assess
occupational employment prospects within a given geographic area. Employment outlooks are
provided for select occupations with prospect ratings of “good,” “fair” (alternatively referred to
as “average”) or “limited”.
Provincial LMI
The Ontario Ministry of Training, Colleges and Universities Ontario (MTCU) provides regional
labour market information for four regions: Central, Western, Eastern, and Northern, as well as
monthly and annual provincial labour market reports. The Western region is comprised of 16
census districts (Brant, Bruce, Chatham‐Kent, Elgin, Essex, Grey, Haldimand‐Norfolk, Hamilton,
Huron, Lambton, Middlesex, Niagara, Oxford, Perth, Waterloo, and Wellington)
Ontario Job Futures provides information on current trends and the future employment outlook
for 190 occupations in Ontario at http://www.tcu.gov.on.ca/eng/, using the categories of
“good”, “average” and “limited”.
Regional and Local LMI
Ontario’s 25 local workforce and development boards are community‐based organizations that
identify local workforce issues, facilitate partnerships, and develop collaborative solutions. Local
boards implement community consultation and planning to promote a greater understanding of
labour market trends, opportunities and priorities in their local communities. Workforce
planning boards produce labour market information in a variety of formats, including the annual
Trends, Opportunities and Priorities (TOP) Reports at
http://www.workforceplanningontario.ca/labour‐market‐trends/local‐labour‐market‐plans.htm.
For the purpose of this assessment, the information available from five local workforce planning
boards was examined: Elgin Middlesex Oxford, Grand Erie, Sarnia Lambton, Windsor Essex, and
Waterloo‐Wellington Dufferin.
Part II. Employer Interviews
Drawing upon sources from Industry Canada’s Strategis online directory, the London Economic
Development Corporation, and London Chamber of Commerce, Academica Group created an initial list
of approximately 150 employers and representatives of regional economic development organizations
for potential interviews. Fanshawe College supplemented the list with employer contacts already
partnering with the college as members of the Lawrence Kinlin School of Business College Advisory
Committee, HR mentors, or co‐op placement hosts. The list consisted largely of businesses and
organizations located in London or Southwestern Ontario; however, several Toronto‐based firms were
included because of their involvement in the digital media sector. The email invitation, which provided a
brief description of the four proposed programs, was approved by Fanshawe College, along with the
interview guide and complete list of potential interviews. Academica Group distributed the email to
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