Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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I think it’s an amazing idea exactly what I have been looking for over the past two years as an HR professional. I know that I would value the degree from an applicant and obtaining the degree myself would open more doors with my current company. I think that it is a great idea. I would like to see the courses online so those who have recently graduated from Fanshawe can have the chance to go back to school and get their degree. Also since graduating from the Business Administration‐ Marketing program students have approached me about if they should consider the Business Administration‐Marketing program. I recommend that they don't due to the fact that once they have graduated it is hard to find a decent job in that field. I think this is a great idea however I wish it was offered while I was a student. I’m currently looking to Kings College because a degree option was not offered at Fanshawe. (BMOS‐ Organizational Management and Human Resources) course. I’m currently a CHRP Candidate and my main concern is not being able to gain the experience in the time specified. This will allow students to gain a degree and not have to worry about the degree requirements. I think this would be a great benefit to all students that are considering updating their skills as well as to those leaving high school. The SCOR (south central Ontario region) is one that needs to engage their youth to stay in the area as well as find creative ways to train those already in the work force. A suggestion would also be to make use of satellite campuses further out of London for evening classes (Simcoe / Tillsonburg etc.) for those interested that live in rural areas. I will apply for one of these degree programs if they are offered fully online. I'm in the program right now. If people want information about the program, Fanshawe should try to get students that are currently (or soon to be) in the (BCOMM) program to speak to the Fanshawe students wishing to learn more. It would provide the most accurate information/feedback about the program because the Nipissing students could share their experience(s) with the Fanshawe students in order to give them a better/clearer picture of what to expect. It was a very educational and exciting experience. It would be great if it was a part‐time upgrade possibility for those who have already graduated from the 3 year program so that students could continue to work while upgrading their academics. It would be something I'd be interested in doing part time because at this stage in my life I can't leave work and I don't have a lot of spare time. I would be interested in getting the degree though. I also hope that courses taken 4‐7 years ago would count as much as courses taken in the past 3 years. It’s a good idea. I'm doing the Nipissing program because having a degree gives you much more options than just the Fanshawe Diploma It's a great idea. I only planned on doing a 2 year program and then I decided to do the extra third year. If there was a fourth year offered to receive a degree I would have done it for sure. Offering both on‐line lessons as well as those in the classroom would maximize the flexibility to other possible part‐time students who are in a similar situation to myself. Currently I'm working full time and taking part‐time courses looking to complete a degree program. Online learning must be a major component of this program. The traditional "College experience" model of students physically moving away from home and attending class all day and working (or partying) all night is rapidly becoming obsolete as a result of the expenses involved. If I were a new student I would gladly pay a premium price for this course if it meant I would avoid the expenses of paying rent, dining out, automotive expenses and et cetera. Please make alumni aware of options once the degree program is finalized. I have been seeking an option in obtaining my degree but cannot bring myself to quitting work and going back to 170 LKSB Degree Program Feasibility Study • 2011
school full time. I would be interested in learning more about the options this program will offer. The degree is a good idea because then students graduate with full CHRP requirements...As a college course as it is now the program offers too little knowledge to prepare for the select few jobs available. The proposed tuition per semester was too expensive. That is more than what I am currently paying while obtaining my degree at UWO. Students who already received their two year diploma in Business HR should be able to automatically enter into the degree program. This is a wonderful idea and I am very interested. My only concern would be if the ability to do part time would be available fully online so I can continue to work full time. LKSB Degree Program Feasibility Study • 2011 171
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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4. Application of Knowledge 4a. The
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4. Application of Knowledge (cont
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practices. 4. Application of Knowle
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4b. The ability to use a basic rang
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logic and reasoning. 4. Application
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decision models. 5. Professional Ca
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5. Professional Capacity/ Autonomy
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3. Admission, Promotion & Graduatio
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3.6 Advanced Standing Policies and
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Figure 3.1 Degree Completion Transf
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Fig. 3.2 Degree Completion Transfer
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4. Program Content The Lawrence Kin
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Four-year degrees with minimum 120
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program for both BMK and BAM gradua
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Marketing. This rearrangement will
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Recommendations Give students hands
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following courses: Global Strategy
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Program Advisory Committee Member P
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11. Analyze domestic and internatio
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Marketing 1 Microeconomics Business
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espect to various legal and ethical
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Digital Marketing This course will
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implementation and evaluation and c
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The following Course Schedules 2 li
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Year 3 Sem. 5 Sem. 6 Principles of
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4.6 Work Experience Co‐operative
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Figure 4.1 Employer’s Evaluation
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4.7 Course Outlines The course outl
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3. 4. Enhance business opportunitie
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18. Create and apply digital market
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2. Develop strategies that will ach
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15. 16. Develop a business plan bas
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GAP ANALYSIS - Degree vs. Advanced
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14. Apply management-level decision
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3. Enhance business opportunities b
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17. 18. 19. 20. 21. Evaluate and se
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5. Program Delivery The Lawrence Ki
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Figure 5.2 - Student Feedback Surve
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group with all of the material give
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6. Capacity to Deliver Fanshawe Col
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Information literacy instruction is
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Periodicals Subscription Databases
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Print Monograph Holdings for Select
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6.1.3 Enhancements to Co‐operativ
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6.2.3 Professional Development for
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Kinlin School of Business, and thre
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6.6.1 CVs of Faculty Delivering Cor
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7. Credential Recognition The Bache
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8. Regulation & Accreditation The C
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Bachelor of Commerce (Digital Marke
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9. Nomenclature The Bachelor of Com
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10. Program Evaluation Fanshawe Col
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11. Academic Freedom & Integrity Fa
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12. Student Protection In a recent
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Figure 12.1 (continued) Continued n
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13. Economic Need Fanshawe College
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Figure 13.1 University Application
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14. Duplication Humber is currently
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Section 15. Optional Materials The
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Figure 15.1 Year 2 LEVEL THREE LEVE
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Figure 15.1 Year 4 LEVEL SEVEN LEVE
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Section 16. Policies Fanshawe Colle
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Fanshawe College Lawrence Kinlin Sc
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Chapter 4. Prospective Students Sur
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Introduction This study was conduct
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Executive Summary Report A. Backgro
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Today, London is a site of choice f
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B. Overall Summary of Research Find
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When Prospective Students were aske
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program (15.4%) and International B
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Chart 2. Attitudes about a College
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One concern that several employers
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College Applications Trends by Busi
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“Regionally, we are the largest c
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Student Interest in LKSB Proposed B
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Chart 10. Alumni ‐ Interest in De
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Chart 11. Marketing Application Tre
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Chart 13. Employer ‐ Importance o
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Accounting Application Trends The f
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The program was less appealing to P
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However, an analysis of Statistics
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HR Management Specializations with
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Labour Market Needs Provincial and
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International Business Management A
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Student Interest in LKSB Proposed B
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two‐thirds of employers were fami
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though. I also hope that courses ta
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C. Conclusion and Recommendations T
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Emphasizing LKSB’s key strength -
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As a core program offered in most u
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LKSB is considering a number of spe
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B. Detailed Findings Overall Percep
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“The bar to get into Ivey is very
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optimal if we could provide ongoing
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you. A broader look at the world. A
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Potential Challenges in Offering th
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their buy in, but it wouldn’t be
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pathways within their region. The c
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yet whether it is practical to deli
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Chapter 2. Competitive Analysis A.
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for career preparation, highlightin
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Leadership and Management. Of these
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C. Detailed Findings Section 1. Com
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Specifics of College Business Degre
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University Business Degree Program
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iii. Summary of Diploma and Postg
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A greater proportion of women than
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Chart 6. Proportion of Business Pro
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Accounting The application trend fo
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Finance/Financial Services/Financia
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College is attracting 17% of enroll
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Chapter 3. Current Business Student
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interested in university are less i
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Over half of Current Students (57%)
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Almost one‐third (29%) of Student
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Table 5. Considering a Degree by De
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Factors of Importance in Choosing a
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Section 3. Interest in Lawrence Kin
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Appeal of Marketing Degree Based on
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Appeal of Accounting Degree Based o
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Appeal of Enterprise Management Deg
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Page 297 and 298: PSE Considerations for a Business D
Page 299 and 300: Reasons for Interest in a Degree Th
Page 301 and 302: Not surprisingly, those currently e
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Page 307 and 308: In terms of future interest in appl
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Page 317 and 318: C. Detailed Findings Section 1. Pro
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Page 321 and 322: Factors of Importance in Choosing a
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Page 325 and 326: Section 5. Satisfaction with Lawren
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Page 329: E. D. Openended Comments from Alu
Page 333 and 334: The Government of Canada, through a
Page 335 and 336: Figure 1 ‐ Employer Size 30 27.7
Page 337 and 338: needs, with almost half unable to c
Page 339 and 340: C. Detailed Findings Section 1. Lab
Page 341 and 342: The Ontario Public Accounting Act w
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Page 345 and 346: Future Shortages In terms of future
Page 347 and 348: Section 3. Marketing Outlook This s
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(Table 24). Almost all those who re
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offering at Phoenix University and
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Over one‐third of those who are i
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Those who are interested in part‐
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Table 10. Satisfaction with Online
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Appendix C. Details of University D
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Table 5a. College 2‐year Diploma
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Appendix F. Postgraduate Certific
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APPENDIX B 2012‐2013 Annual Repor
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EXECUTIVE SUMMARY
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Executive Summary 2012/13 Strategic
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Executive Summary 2012/13 Strategic
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SECTION A Government Issues
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A. Government Issues A.1 Government
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SECTION B Board Directions
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B. Board Directions Meeting Labour
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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