Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Section 3. Attitudes about a College vs. University Degree
While a relatively significant proportion of students (approximately one quarter to one‐third) sit on the
fence in terms of their attitudes about the benefits of a college degree versus a university degree, there
is clearly a group of Alumni who see the advantages of obtaining a college degree (approximately half of
Alumni overall). Approximately two‐thirds of Alumni prefer the more applied learning approach offered
in a degree program at a college in comparison to a university, and 50% of Alumni “agree” that the more
flexible completion options to graduate and the cost of tuition at a college is better suited to today’s
post‐secondary student.
Although there is agreement that college provides a better value of education for the dollar, there is a
higher level of agreement on the merits of a university degree versus a college degree in terms of its
ability to lead to a higher paying salary (51%). Alumni do not agree that a university provides a better
overall education than a college (49%), yet there is disagreement that a degree from a college would be
valued as highly by employers as a degree from a university (48%).
Chart 11. Attitudes about a College Degree versus a University Degree
LKSB Degree Program Feasibility Study • 2011
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