Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Chapter 5. Fanshawe Alumni Business Students Survey A. Introduction Objectives The primary objective of this survey is to determine levels of interest in the business degree programs being proposed at Fanshawe College among Alumni. The specific objectives are similar to Current Students and Prospective Students surveys, including understanding the: importance of factors in choosing a degree attitudes about a college‐ versus a university‐obtained degree levels of interest in each of the four program areas proposed (Marketing, Accounting, HR) and the specializations falling under each area appeal of delivery mechanisms – fully online and/or hybrid delivery Methodology This survey was conducted online between June 1 and July 6, 2011. Due to circumstances beyond the control of this study, the survey, which was originally intended to be administered to all Alumni at Fanshawe College, was sent out to small select group of Alumni who had studied business only. A total of 56 Alumni completed the survey. The majority of respondents were those who had graduated from the Marketing program at Fanshawe. Due to the small sample size and the composition of the sample, these results should be taken as directional only. LKSB Degree Program Feasibility Study • 2011 154
B. Executive Summary Moderate Level of Interest in a Business Degree Although 73% of Alumni say they would consider applying to a business degree in the next three years, just over half (57%) are seriously considering applying to a degree program at either a college or a university. Fanshawe College ranked third among top institutions considered for a business degree, following Athabasca University in Alberta and the University of Western Ontario. The top three reasons for considering a degree are to increase marketability in the job market (52%), to increase earning potential (52%), and to increase level of knowledge in an area of study (39%). For Alumni interested in a business degree, the top‐driving factors important in choosing a degree program are: the ability to transfer credits easily into a degree program (93%) followed by the types of course offered in the program (90%), and the possible career paths upon graduation (80%). The availability of part‐time degree options ranks relatively high in importance (77%), as does the ability to take some or all courses online (74%) and the location of the school (75%). A paid co‐op placement (26%) is the least important factor for Alumni when choosing a degree. Preference for Earning a Degree On‐line at College Alumni are more likely to prefer the applied learning approach offered in a degree at a college in comparison to a university, and agree that a college degree is better suited for today’s post‐secondary student because of the flexible completion options and affordable cost of tuition. Although half of Alumni are more likely to prefer the pedagogical approaches offered at a college over a university, they are sceptical that employers would value a college degree as highly as a university degree. The majority of Alumni interested in the degree programs would prefer to have the option to complete the degree programs entirely online, which is likely due to the expressed desire to continue to work fulltime while pursuing a degree. In terms of course delivery, relatively equal proportions of Alumni are interested in having hybrid/blended delivery as well as fully on‐line courses. Having part‐time degree options was also proposed by Alumni wanting to continue to work full‐time. Proposed Business Degrees will Benefit London Community The research shows that Alumni agree strongly that the proposed business degrees from LKSB will benefit both prospective students and the business community in London and surrounding areas. Sixtysix percent of Alumni agree that the introduction of the proposed programs would offer them the opportunity to return to school and update their credentials. Given that the greatest proportion of Alumni graduated in Marketing from LKSB, it is not surprising that the proposed Marketing degree is most appealing, having 44% (n=25) of Alumni interested in learning specifically about the Marketing degree. In terms of future interest in applying, the Marketing degree is likely to draw in 25% of Alumni in our sample. To a lesser degree, the Human Resources Management degree is likely to attract LKSB Degree Program Feasibility Study • 2011 155
- Page 263 and 264: Over half of Current Students (57%)
- Page 265 and 266: Almost one‐third (29%) of Student
- Page 267 and 268: Table 5. Considering a Degree by De
- Page 269 and 270: Factors of Importance in Choosing a
- Page 271 and 272: Section 3. Interest in Lawrence Kin
- Page 273 and 274: Appeal of Marketing Degree Based on
- Page 275 and 276: Appeal of Accounting Degree Based o
- Page 277 and 278: Appeal of Enterprise Management Deg
- Page 279 and 280: Appeal of Human Resources Managemen
- Page 281 and 282: Importance vs. Appeal of Features o
- Page 283 and 284: Overall, over two‐thirds of Curre
- Page 285 and 286: Three‐quarters of Current Student
- Page 287 and 288: Chapter 4. Prospective Students Sur
- Page 289 and 290: B. Executive Summary Strong Interes
- Page 291 and 292: C. Detailed Findings Section 1. Pro
- Page 293 and 294: As expected, each group generally r
- Page 295 and 296: Section 2. Interest in a Business D
- Page 297 and 298: PSE Considerations for a Business D
- Page 299 and 300: Reasons for Interest in a Degree Th
- Page 301 and 302: Not surprisingly, those currently e
- Page 303 and 304: Those who are employed are more lik
- Page 305 and 306: Section 4. Interest in Lawrence Kin
- Page 307 and 308: In terms of future interest in appl
- Page 309 and 310: Appeal of Human Resources Managemen
- Page 311 and 312: Appeal of Enterprise Management Deg
- Page 313: Fifty‐five percent of Prospective
- Page 317 and 318: C. Detailed Findings Section 1. Pro
- Page 319 and 320: Section 2. Interest in a Business D
- Page 321 and 322: Factors of Importance in Choosing a
- Page 323 and 324: Section 4. Interest in Lawrence Kin
- Page 325 and 326: Section 5. Satisfaction with Lawren
- Page 327 and 328: Section 6. Online Delivery Methods
- Page 329 and 330: E. D. Openended Comments from Alu
- Page 331 and 332: school full time. I would be intere
- Page 333 and 334: The Government of Canada, through a
- Page 335 and 336: Figure 1 ‐ Employer Size 30 27.7
- Page 337 and 338: needs, with almost half unable to c
- Page 339 and 340: C. Detailed Findings Section 1. Lab
- Page 341 and 342: The Ontario Public Accounting Act w
- Page 343 and 344: In the Kitchener‐Waterloo‐Barri
- Page 345 and 346: Future Shortages In terms of future
- Page 347 and 348: Section 3. Marketing Outlook This s
- Page 349 and 350: Regional Of the total Sales, Market
- Page 351 and 352: Table 8 - Other Marketing Shortages
- Page 353 and 354: In open‐ended comments, a wide ra
- Page 355 and 356: Factors that are expected to limit
- Page 357 and 358: Employers who responded to this que
- Page 359 and 360: Table 14 - Most Significant Future
- Page 361 and 362: Section 5. Business Management Outl
- Page 363 and 364: above average, primarily because of
Chapter 5. Fanshawe Alumni Business Students Survey<br />
A. Introduction<br />
Objectives<br />
The primary objective <strong>of</strong> this survey is to determine levels <strong>of</strong> interest in the business degree programs<br />
being proposed at Fanshawe College among Alumni. The specific objectives are similar to Current<br />
Students and Prospective Students surveys, including understanding the:<br />
<br />
<br />
<br />
<br />
importance <strong>of</strong> factors in choosing a degree<br />
attitudes about a college‐ versus a university‐obtained degree<br />
levels <strong>of</strong> interest in each <strong>of</strong> the four program areas proposed (<strong>Marketing</strong>, Accounting, HR) and<br />
the specializations falling under each area<br />
appeal <strong>of</strong> delivery mechanisms – fully online and/or hybrid delivery<br />
Methodology<br />
This survey was conducted online between June 1 and July 6, 2011. Due to circumstances beyond the<br />
control <strong>of</strong> this study, the survey, which was originally intended to be administered to all Alumni at<br />
Fanshawe College, was sent out to small select group <strong>of</strong> Alumni who had studied business only. A total<br />
<strong>of</strong> 56 Alumni completed the survey. The majority <strong>of</strong> respondents were those who had graduated from<br />
the <strong>Marketing</strong> program at Fanshawe.<br />
Due to the small sample size and the composition <strong>of</strong> the sample, these results should be taken as<br />
directional only.<br />
LKSB Degree Program Feasibility Study • 2011<br />
154
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