Bachelor of Commerce (Digital Marketing) - Postsecondary ...

4.
Application
of
Knowledge
4a. The ability to
review, present
and critically
evaluate
quantitative and
qualitative
information to:
i. develop lines of
argument;
(cont’d)
8. Perform effectively and efficiently
within groups or teams,
demonstrating leadership, teambuilding,
and influencing skills.
10. Assess resource allocation
decisions that influence
sustainability practices and drive
economic, social, cultural, and
environmental stewardship.
11. Analyze domestic and
international business
opportunities within an
international context.
12. Plan, implement, and evaluate
projects and programs, using
project planning principles and
tools.
13. Assess the overall financial
performance of an organization.
15. Develop a business plan based
on sound research that integrates
business principles and best
practices.
16. Based on market analysis, apply
appropriate strategies to increase
sales by enhancing existing
customer relationships and
acquiring new customers.
17. Evaluate and select marketing
management and e-commerce
strategies to maximize success
in domestic and international
markets.
19. Assess the impact of online
marketing tactics using web
analytics.
21. Create, optimize and report on a
search engine marketing
campaign.
Bachelor of Commerce (Digital Marketing) 19