Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Appeal of Marketing Degree Based on Description and Interest in Specializations Among those interested in learning more about the Marketing degree program, the features with the most appeal are the mandatory co‐op placement in the final year and the possible career paths as a market analyst, digital marketing specialist, product manager, sales professional, communications manager, marketing manager, Internet marketer, content manager, or be self‐employed. A majority were also interested in the digital marketing focus and the ability to transfer credits and emphasis on applied and theoretical learning. Forty‐seven percent give an appeal score to the fact that the degree is being offered at LKSB. Digital Marketing and Marketing and Entrepreneurship rank as the two specializations with most appeal among Prospective Students. Chart 22 and 23. Appeal of Features of Marketing Degree and Interest in Specializations LKSB Degree Program Feasibility Study • 2011 148
Appeal of Human Resources Management Degree Based on Description and Interest in Specializations The professional accreditation for CHRP and the emphasis on applied and theoretical learning holds great appeal among those interested in the Human Resources Management degree. The specializations that hold the greatest interest are HR – Recruitment and Selection, with Organizational Behavioural Psychology and Occupational Health and Safety following closely. Chart 24 and 25. Appeal of Features of Human Resources Management Degree and Interest in Specializations LKSB Degree Program Feasibility Study • 2011 149
- Page 257 and 258: College is attracting 17% of enroll
- Page 259 and 260: Chapter 3. Current Business Student
- Page 261 and 262: interested in university are less i
- Page 263 and 264: Over half of Current Students (57%)
- Page 265 and 266: Almost one‐third (29%) of Student
- Page 267 and 268: Table 5. Considering a Degree by De
- Page 269 and 270: Factors of Importance in Choosing a
- Page 271 and 272: Section 3. Interest in Lawrence Kin
- Page 273 and 274: Appeal of Marketing Degree Based on
- Page 275 and 276: Appeal of Accounting Degree Based o
- Page 277 and 278: Appeal of Enterprise Management Deg
- Page 279 and 280: Appeal of Human Resources Managemen
- Page 281 and 282: Importance vs. Appeal of Features o
- Page 283 and 284: Overall, over two‐thirds of Curre
- Page 285 and 286: Three‐quarters of Current Student
- Page 287 and 288: Chapter 4. Prospective Students Sur
- Page 289 and 290: B. Executive Summary Strong Interes
- Page 291 and 292: C. Detailed Findings Section 1. Pro
- Page 293 and 294: As expected, each group generally r
- Page 295 and 296: Section 2. Interest in a Business D
- Page 297 and 298: PSE Considerations for a Business D
- Page 299 and 300: Reasons for Interest in a Degree Th
- Page 301 and 302: Not surprisingly, those currently e
- Page 303 and 304: Those who are employed are more lik
- Page 305 and 306: Section 4. Interest in Lawrence Kin
- Page 307: In terms of future interest in appl
- Page 311 and 312: Appeal of Enterprise Management Deg
- Page 313 and 314: Fifty‐five percent of Prospective
- Page 315 and 316: B. Executive Summary Moderate Level
- Page 317 and 318: C. Detailed Findings Section 1. Pro
- Page 319 and 320: Section 2. Interest in a Business D
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- Page 323 and 324: Section 4. Interest in Lawrence Kin
- Page 325 and 326: Section 5. Satisfaction with Lawren
- Page 327 and 328: Section 6. Online Delivery Methods
- Page 329 and 330: E. D. Openended Comments from Alu
- Page 331 and 332: school full time. I would be intere
- Page 333 and 334: The Government of Canada, through a
- Page 335 and 336: Figure 1 ‐ Employer Size 30 27.7
- Page 337 and 338: needs, with almost half unable to c
- Page 339 and 340: C. Detailed Findings Section 1. Lab
- Page 341 and 342: The Ontario Public Accounting Act w
- Page 343 and 344: In the Kitchener‐Waterloo‐Barri
- Page 345 and 346: Future Shortages In terms of future
- Page 347 and 348: Section 3. Marketing Outlook This s
- Page 349 and 350: Regional Of the total Sales, Market
- Page 351 and 352: Table 8 - Other Marketing Shortages
- Page 353 and 354: In open‐ended comments, a wide ra
- Page 355 and 356: Factors that are expected to limit
- Page 357 and 358: Employers who responded to this que
Appeal <strong>of</strong> <strong>Marketing</strong> Degree Based on Description and Interest in Specializations<br />
Among those interested in learning more about the <strong>Marketing</strong> degree program, the features with the<br />
most appeal are the mandatory co‐op placement in the final year and the possible career paths as a<br />
market analyst, digital marketing specialist, product manager, sales pr<strong>of</strong>essional, communications<br />
manager, marketing manager, Internet marketer, content manager, or be self‐employed. A majority<br />
were also interested in the digital marketing focus and the ability to transfer credits and emphasis on<br />
applied and theoretical learning. Forty‐seven percent give an appeal score to the fact that the degree is<br />
being <strong>of</strong>fered at LKSB.<br />
<strong>Digital</strong> <strong>Marketing</strong> and <strong>Marketing</strong> and Entrepreneurship rank as the two specializations with most appeal<br />
among Prospective Students.<br />
Chart 22 and 23. Appeal <strong>of</strong> Features <strong>of</strong> <strong>Marketing</strong> Degree and Interest in Specializations<br />
LKSB Degree Program Feasibility Study • 2011<br />
148
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