Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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Of the Prospective Students who continued on to learn more about the programs (n=119), those who were interested in Accounting were more likely to say they would have been “strongly interested” in applying when they were first considering PSE institution options (20%). However, there is a higher level of interest overall in both the Marketing and Human Resources Management programs (51% and 50%, respectively). The proportion of those interested in each of the proposed degree programs was rebased to All Respondents (Chart 19 below). One‐sixth of All Prospective Students who participated in the survey say they would have likely applied in each of the Marketing, Human Resources Management (10% each), Accounting (9%) and Enterprise Management (8%) degree programs, when they were first considering PSE options. Chart 18 and 19. Likelihood to Have Applied to Each Proposed Degree Program When First Applying to A PSE Institution LKSB Degree Program Feasibility Study • 2011 146
In terms of future interest in applying over the next three years, a greater proportion of Prospects shows interest in applying for the Marketing degree (42%) and a Human Resources Management degree (54%). Approximately one‐third are interested in applying to the Accounting and Enterprise Management Degrees (30% and 35%, respectively). Overall, less than ten percent of All Prospective Students surveyed is interested in each of the proposed degree programs (Chart 21 below). Seven percent are interested in the Marketing degree, 8% in the Human Resources degree, and 6% and 7% in each of the Accounting and Enterprise Management degrees. Chart 20 and 21. Future Interest in Applying to Each Proposed Degree Program LKSB Degree Program Feasibility Study • 2011 147
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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4. Application of Knowledge 4a. The
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4. Application of Knowledge (cont
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practices. 4. Application of Knowle
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4b. The ability to use a basic rang
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logic and reasoning. 4. Application
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decision models. 5. Professional Ca
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5. Professional Capacity/ Autonomy
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3. Admission, Promotion & Graduatio
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3.6 Advanced Standing Policies and
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Figure 3.1 Degree Completion Transf
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Fig. 3.2 Degree Completion Transfer
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4. Program Content The Lawrence Kin
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Four-year degrees with minimum 120
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program for both BMK and BAM gradua
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Marketing. This rearrangement will
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Recommendations Give students hands
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following courses: Global Strategy
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Program Advisory Committee Member P
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11. Analyze domestic and internatio
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Marketing 1 Microeconomics Business
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espect to various legal and ethical
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Digital Marketing This course will
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implementation and evaluation and c
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The following Course Schedules 2 li
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Year 3 Sem. 5 Sem. 6 Principles of
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4.6 Work Experience Co‐operative
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Figure 4.1 Employer’s Evaluation
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4.7 Course Outlines The course outl
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3. 4. Enhance business opportunitie
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18. Create and apply digital market
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2. Develop strategies that will ach
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15. 16. Develop a business plan bas
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GAP ANALYSIS - Degree vs. Advanced
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14. Apply management-level decision
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3. Enhance business opportunities b
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17. 18. 19. 20. 21. Evaluate and se
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5. Program Delivery The Lawrence Ki
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Figure 5.2 - Student Feedback Surve
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group with all of the material give
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6. Capacity to Deliver Fanshawe Col
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Information literacy instruction is
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Periodicals Subscription Databases
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Print Monograph Holdings for Select
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6.1.3 Enhancements to Co‐operativ
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6.2.3 Professional Development for
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Kinlin School of Business, and thre
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6.6.1 CVs of Faculty Delivering Cor
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7. Credential Recognition The Bache
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8. Regulation & Accreditation The C
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Bachelor of Commerce (Digital Marke
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9. Nomenclature The Bachelor of Com
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10. Program Evaluation Fanshawe Col
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11. Academic Freedom & Integrity Fa
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12. Student Protection In a recent
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Figure 12.1 (continued) Continued n
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13. Economic Need Fanshawe College
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Figure 13.1 University Application
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14. Duplication Humber is currently
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Section 15. Optional Materials The
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Figure 15.1 Year 2 LEVEL THREE LEVE
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Figure 15.1 Year 4 LEVEL SEVEN LEVE
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Section 16. Policies Fanshawe Colle
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Fanshawe College Lawrence Kinlin Sc
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Chapter 4. Prospective Students Sur
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Introduction This study was conduct
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Executive Summary Report A. Backgro
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Today, London is a site of choice f
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B. Overall Summary of Research Find
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When Prospective Students were aske
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program (15.4%) and International B
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Chart 2. Attitudes about a College
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One concern that several employers
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College Applications Trends by Busi
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“Regionally, we are the largest c
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Student Interest in LKSB Proposed B
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Chart 10. Alumni ‐ Interest in De
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Chart 11. Marketing Application Tre
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Chart 13. Employer ‐ Importance o
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Accounting Application Trends The f
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The program was less appealing to P
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However, an analysis of Statistics
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HR Management Specializations with
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Labour Market Needs Provincial and
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International Business Management A
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Student Interest in LKSB Proposed B
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two‐thirds of employers were fami
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though. I also hope that courses ta
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C. Conclusion and Recommendations T
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Emphasizing LKSB’s key strength -
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As a core program offered in most u
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LKSB is considering a number of spe
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B. Detailed Findings Overall Percep
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“The bar to get into Ivey is very
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optimal if we could provide ongoing
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you. A broader look at the world. A
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Potential Challenges in Offering th
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their buy in, but it wouldn’t be
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pathways within their region. The c
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yet whether it is practical to deli
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Chapter 2. Competitive Analysis A.
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for career preparation, highlightin
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Leadership and Management. Of these
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C. Detailed Findings Section 1. Com
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Specifics of College Business Degre
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University Business Degree Program
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iii. Summary of Diploma and Postg
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A greater proportion of women than
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Chart 6. Proportion of Business Pro
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Accounting The application trend fo
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Page 259 and 260: Chapter 3. Current Business Student
Page 261 and 262: interested in university are less i
Page 263 and 264: Over half of Current Students (57%)
Page 265 and 266: Almost one‐third (29%) of Student
Page 267 and 268: Table 5. Considering a Degree by De
Page 269 and 270: Factors of Importance in Choosing a
Page 271 and 272: Section 3. Interest in Lawrence Kin
Page 273 and 274: Appeal of Marketing Degree Based on
Page 275 and 276: Appeal of Accounting Degree Based o
Page 277 and 278: Appeal of Enterprise Management Deg
Page 279 and 280: Appeal of Human Resources Managemen
Page 281 and 282: Importance vs. Appeal of Features o
Page 283 and 284: Overall, over two‐thirds of Curre
Page 285 and 286: Three‐quarters of Current Student
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Page 289 and 290: B. Executive Summary Strong Interes
Page 291 and 292: C. Detailed Findings Section 1. Pro
Page 293 and 294: As expected, each group generally r
Page 295 and 296: Section 2. Interest in a Business D
Page 297 and 298: PSE Considerations for a Business D
Page 299 and 300: Reasons for Interest in a Degree Th
Page 301 and 302: Not surprisingly, those currently e
Page 303 and 304: Those who are employed are more lik
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Page 309 and 310: Appeal of Human Resources Managemen
Page 311 and 312: Appeal of Enterprise Management Deg
Page 313 and 314: Fifty‐five percent of Prospective
Page 315 and 316: B. Executive Summary Moderate Level
Page 317 and 318: C. Detailed Findings Section 1. Pro
Page 319 and 320: Section 2. Interest in a Business D
Page 321 and 322: Factors of Importance in Choosing a
Page 323 and 324: Section 4. Interest in Lawrence Kin
Page 325 and 326: Section 5. Satisfaction with Lawren
Page 327 and 328: Section 6. Online Delivery Methods
Page 329 and 330: E. D. Openended Comments from Alu
Page 331 and 332: school full time. I would be intere
Page 333 and 334: The Government of Canada, through a
Page 335 and 336: Figure 1 ‐ Employer Size 30 27.7
Page 337 and 338: needs, with almost half unable to c
Page 339 and 340: C. Detailed Findings Section 1. Lab
Page 341 and 342: The Ontario Public Accounting Act w
Page 343 and 344: In the Kitchener‐Waterloo‐Barri
Page 345 and 346: Future Shortages In terms of future
Page 347 and 348: Section 3. Marketing Outlook This s
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Page 351 and 352: Table 8 - Other Marketing Shortages
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Employers who responded to this que
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Table 14 - Most Significant Future
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Section 5. Business Management Outl
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above average, primarily because of
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Table 17 - Business Management Shor
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Table 20 - Business Management Spec
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Excel is a huge issue. It is critic
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specialization opportunities, and t
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Figure 20 -Need for Fanshawe Busine
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Section 8. Employer Perceptions of
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Figure 24 - Prefer University Gradu
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Figure 26 - Pay Differential, Unive
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(Table 24). Almost all those who re
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offering at Phoenix University and
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Over one‐third of those who are i
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Those who are interested in part‐
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Table 10. Satisfaction with Online
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Appendix C. Details of University D
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Table 5a. College 2‐year Diploma
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Appendix F. Postgraduate Certific
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APPENDIX B 2012‐2013 Annual Repor
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EXECUTIVE SUMMARY
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Executive Summary 2012/13 Strategic
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Executive Summary 2012/13 Strategic
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SECTION A Government Issues
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A. Government Issues A.1 Government
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SECTION B Board Directions
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B. Board Directions Meeting Labour
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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