Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Section 4. Interest in Lawrence Kinlin School of Business Proposed Degrees
Prospective Students were provided with a brief description of the four degree programs being
proposed by the Lawrence Kinlin School of Business. They were then asked if they were interested in
learning more about these programs and to then select up to two programs. Sixty‐seven percent
selected to continue on with learning more about the programs. Interest levels in learning more about
each of the proposed degree programs were about evenly split (ranging from 41% to 47%).
Chart 16 and 17. Interest in Learning about a Degree Program and Type of Program Interested In
Of the Prospects who selected up to two programs (n=119):
15% selected Accounting only
6% selected HR Management only
5% selected Marketing only
3% selected Enterprise Management only
16% selected Enterprise Management and Marketing
14% selected Accounting and Enterprise Management
14% selected HR Management and Marketing
13% selected Accounting and HR Management
9% selected HR Management and Enterprise Management
6% selected Accounting and Marketing
LKSB Degree Program Feasibility Study • 2011
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