Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Those who prefer a college only as a post‐secondary institution for obtaining a degree clearly hold different opinions about a college obtained degree versus a university obtained degree than those prefer a university only. Those who choose college are more likely to prefer the more applied learning approach and are less likely to agree that a university provides a better overall education. Twice as many International Students than students born in Canada are likely to agree that a university provides a better overall education than a college; that being said, only half agree with this statement (52%). They are also more likely to prefer a university degree because it leads to a higher paying salary than a college degree (63% vs. 50% born in Canada). Table 7. Attitudes about a College Degree versus a University Degree by PSE Preference (Top 2 Box %) LKSB Degree Program Feasibility Study • 2011 144
Section 4. Interest in Lawrence Kinlin School of Business Proposed Degrees Prospective Students were provided with a brief description of the four degree programs being proposed by the Lawrence Kinlin School of Business. They were then asked if they were interested in learning more about these programs and to then select up to two programs. Sixty‐seven percent selected to continue on with learning more about the programs. Interest levels in learning more about each of the proposed degree programs were about evenly split (ranging from 41% to 47%). Chart 16 and 17. Interest in Learning about a Degree Program and Type of Program Interested In Of the Prospects who selected up to two programs (n=119): 15% selected Accounting only 6% selected HR Management only 5% selected Marketing only 3% selected Enterprise Management only 16% selected Enterprise Management and Marketing 14% selected Accounting and Enterprise Management 14% selected HR Management and Marketing 13% selected Accounting and HR Management 9% selected HR Management and Enterprise Management 6% selected Accounting and Marketing LKSB Degree Program Feasibility Study • 2011 145
- Page 253 and 254: Accounting The application trend fo
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- Page 259 and 260: Chapter 3. Current Business Student
- Page 261 and 262: interested in university are less i
- Page 263 and 264: Over half of Current Students (57%)
- Page 265 and 266: Almost one‐third (29%) of Student
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- Page 269 and 270: Factors of Importance in Choosing a
- Page 271 and 272: Section 3. Interest in Lawrence Kin
- Page 273 and 274: Appeal of Marketing Degree Based on
- Page 275 and 276: Appeal of Accounting Degree Based o
- Page 277 and 278: Appeal of Enterprise Management Deg
- Page 279 and 280: Appeal of Human Resources Managemen
- Page 281 and 282: Importance vs. Appeal of Features o
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- Page 289 and 290: B. Executive Summary Strong Interes
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- Page 293 and 294: As expected, each group generally r
- Page 295 and 296: Section 2. Interest in a Business D
- Page 297 and 298: PSE Considerations for a Business D
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- Page 309 and 310: Appeal of Human Resources Managemen
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- Page 319 and 320: Section 2. Interest in a Business D
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- Page 327 and 328: Section 6. Online Delivery Methods
- Page 329 and 330: E. D. Openended Comments from Alu
- Page 331 and 332: school full time. I would be intere
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- Page 337 and 338: needs, with almost half unable to c
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Those who prefer a college only as a post‐secondary institution for obtaining a degree clearly hold<br />
different opinions about a college obtained degree versus a university obtained degree than those<br />
prefer a university only. Those who choose college are more likely to prefer the more applied learning<br />
approach and are less likely to agree that a university provides a better overall education.<br />
Twice as many International Students than students born in Canada are likely to agree that a university<br />
provides a better overall education than a college; that being said, only half agree with this statement<br />
(52%). They are also more likely to prefer a university degree because it leads to a higher paying salary<br />
than a college degree (63% vs. 50% born in Canada).<br />
Table 7. Attitudes about a College Degree versus a University Degree by PSE Preference (Top 2 Box %)<br />
LKSB Degree Program Feasibility Study • 2011<br />
144
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