Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Section 3. Attitudes about a College vs. University Degree
While a relatively significant proportion of students (approximately one quarter to one‐third) sit on the
fence in terms of their attitudes about the benefits of a college degree versus a university degree, there
is clearly a group of Prospects who see the advantages of obtaining a college degree (approximately half
of Prospects overall). Sixty‐one percent “agree” that they prefer the more applied learning approach of
a college degree program in comparison to a university; fifty‐six percent prefer the flexible options of a
2‐, 3‐ or 4‐year completion; fifty percent agree that a college degree offers a better skill set for the job
market and that they would choose to go to college because university tuitions are too expensive; and,
46% agree that they would receive a better value for the education dollar at a college. Forty‐five percent
agree that a college degree would be valued as highly by employers as a degree from a university (18%
percent disagree).
There is a higher level of agreement on the merits of a university degree versus a college degree in
terms of its ability to lead to a higher paying salary (51%), and opinions are polarized about the
statement that a university provides a better overall education than a college (33% agree vs. 38%
disagree).
Chart 15. Attitudes about a College Degree versus a University Degree
LKSB Degree Program Feasibility Study • 2011
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