Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Not surprisingly, those currently enrolled in a business program (diploma/certificate in college or degree
in college/university or post‐graduate certificate at college) are more likely to place greater importance
on specific factors when choosing a degree including the types of courses offered, the cost of the tuition,
the ability to transfer credits, professional accreditation, a paid co‐op placement, etc. Similarly,
international students and those who have immigrated to Canada place more importance overall than
those born in Canada on the reputation of the school, program and faculty/instructors, as well as the
types of courses that are offered in the program, a more applied curriculum, and the ability to take
some or all of the courses online.
Table 5. Importance of Factors in Choosing a Degree by Current Situation (Top 2 Box %)
LKSB Degree Program Feasibility Study • 2011
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