Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Factors of Importance in Choosing a Degree Program The factors with greatest importance when choosing a degree program are the possible career paths (70%), followed by the types of courses in the program (46%), the cost of the tuition(45%), location of the school(43%), the ability to transfer credits into a degree program(43%), and accreditation with professional bodies (40% very important). A paid co‐op placement is also rated relatively high in terms of importance (39% very important) among Prospects. The factors with least importance when choosing a degree are: an applied curriculum (20%), the availability of part‐time degree options (20%), and the ability to take some or all courses online (13%). Chart 14. Importance of Factors in Choosing a Degree LKSB Degree Program Feasibility Study • 2011 140
Not surprisingly, those currently enrolled in a business program (diploma/certificate in college or degree in college/university or post‐graduate certificate at college) are more likely to place greater importance on specific factors when choosing a degree including the types of courses offered, the cost of the tuition, the ability to transfer credits, professional accreditation, a paid co‐op placement, etc. Similarly, international students and those who have immigrated to Canada place more importance overall than those born in Canada on the reputation of the school, program and faculty/instructors, as well as the types of courses that are offered in the program, a more applied curriculum, and the ability to take some or all of the courses online. Table 5. Importance of Factors in Choosing a Degree by Current Situation (Top 2 Box %) LKSB Degree Program Feasibility Study • 2011 141
- Page 249 and 250: A greater proportion of women than
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- Page 275 and 276: Appeal of Accounting Degree Based o
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- Page 283 and 284: Overall, over two‐thirds of Curre
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- Page 289 and 290: B. Executive Summary Strong Interes
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- Page 309 and 310: Appeal of Human Resources Managemen
- Page 311 and 312: Appeal of Enterprise Management Deg
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Factors <strong>of</strong> Importance in Choosing a Degree Program<br />
The factors with greatest importance when choosing a degree program are the possible career paths<br />
(70%), followed by the types <strong>of</strong> courses in the program (46%), the cost <strong>of</strong> the tuition(45%), location <strong>of</strong><br />
the school(43%), the ability to transfer credits into a degree program(43%), and accreditation with<br />
pr<strong>of</strong>essional bodies (40% very important). A paid co‐op placement is also rated relatively high in terms<br />
<strong>of</strong> importance (39% very important) among Prospects. The factors with least importance when choosing<br />
a degree are: an applied curriculum (20%), the availability <strong>of</strong> part‐time degree options (20%), and the<br />
ability to take some or all courses online (13%).<br />
Chart 14. Importance <strong>of</strong> Factors in Choosing a Degree<br />
LKSB Degree Program Feasibility Study • 2011<br />
140
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