Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Those who are currently enrolled in a business diploma or certificate (93%) are more likely to say they
are considering a business degree. A relatively high proportion of high school students (79%) are also
considering a degree program, while approximately half of those who are employed/other (54%) are
interested in a degree.
Those currently in a business program are more likely to consider university only (28%) than those in
high school (18%) and those employed/other (2%). Those in high school (42%) and employed/other
(47%) are more likely to consider college only for a business degree.
A greater proportion of International Students and Immigrant Prospects are interested in applying for a
degree (81%) than those born in Canada (67%). They are also more likely to consider applying to a
university only (27% vs. 15% born in Canada) but are also open to applying to both college and university
(50%).
Table 3. Considering a Degree by Current Situation and by Status in Canada
LKSB Degree Program Feasibility Study • 2011
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