Bachelor of Commerce (Digital Marketing) - Postsecondary ...

As expected, each group generally reflects a particular age group: those in high school are under 20
years old. Those in a business diploma or certificate are more likely to skew 20 to 24 years old, while
those in a degree or post‐grad certificate and those employed/other are more likely to be 20 plus years
old.
Table 1. Current Situation Subgroups by Demographics
Among those who are currently enrolled in a business program, Accounting is the most popular program
with 37%. Twenty‐one percent are enrolled in General Business/Administration/Commerce program,
17% are in a Marketing/Sales/Advertising program, 9% in Human Resources, 6% in Finance or Financial
Planning, and 3% are enrolled in each of Insurance, International Business, and Office Administration.
Chart 7. Type of Program Currently Enrolled In
LKSB Degree Program Feasibility Study • 2011
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