Bachelor of Commerce (Digital Marketing) - Postsecondary ...

at a college than at a university. There is still, however, a group of Prospects (approximately one quarter
to one‐third) that is undecided in their opinions about the benefits of a college degree versus a
university degree.
Those employed and those older (25 plus years old) are more likely to prefer a more applied approach
and agree that flexible options for degree completion better suit today’s student. International
students/immigrants are twice as likely to think that universities provide a better education and that it
leads to a higher paying job.
Interest in Lawrence Kinlin School of Business Proposed Business Programs
Overall, ten percent or less of all Prospective Students surveyed express an interest in applying to each
of the degree programs in Accounting, Marketing, Human Resources Management and Enterprise
Management at LKSB in the next three years if it were made available. A similar proportion also says
they would have likely applied to Fanshawe’s degree programs if it had been available when they were
first applying to post‐secondary institutions.
On average, about half of Prospective Students interested in each of the degree programs say that the
degree being offering at Fanshawe College is in itself appealing.
Among those who stated they were interested in a degree and expressed interest in learning about
LKSB’s business programs, half or less than half state they are interested in applying to each of the
programs. While many did not provide an answer as to why they were not interested in considering the
proposed programs, the most common reason for not being interested (among those who did answer)
was the distance of the school or that they were planning on attending another college or a university.
All the proposed specializations in each of the programs show a relatively high level of interest.
Entrepreneurship is popular both in Marketing and in Enterprise Management. Digital Marketing and
International Accounting both show promise in each of their respective programs.
Interest in Online Delivery Options
A substantial proportion (65%) of Prospective Students who are interested in the proposed degree
programs express interest in some form of online delivery of courses. Eleven percent are interested in
fully on‐line delivered courses, while 54% are interested in either hybrid or a combination of hybrid and
fully online courses.
There is a small percentage of Prospects (5%) which is interested in a fully on‐line degree offering for the
proposed programs. Over half show a preference for a combination of online methods but 35% are not
seriously interested in any online delivery options.
LKSB Degree Program Feasibility Study • 2011
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