Bachelor of Commerce (Digital Marketing) - Postsecondary ...

14. Apply management-level
decision-making and strategic
planning skills.
15. Develop a business plan based
on sound research that integrates
business principles and best
practices.
17. Evaluate and select marketing
management and e-commerce
strategies to maximize success
in domestic and international
markets.
22. Create a marketing plan
integrating appropriate digital and
non-digital strategies.
3.Communication
Skills
The ability to
communicate
information,
arguments and
analyze
accurately and
reliably, orally
and in writing, to
specialist and
non-specialist
audiences using
structured and
coherent
arguments, and,
where
appropriate,
informed by key
concepts and
techniques of the
discipline.
5. Evaluate professional, ethical,
and legal codes of conduct.
6. Research, analyze, and critically
evaluate qualitative and
quantitative data from a variety of
sources to support business
decisions through effective
problem solving, critical thinking,
logic and reasoning.
7. Communicate information,
arguments, and analysis
accurately and reliably for the
message, audience, and purpose.
8. Perform effectively and efficiently
within groups or teams,
demonstrating leadership, teambuilding,
and influencing skills.
15. Develop a business plan based
on sound research that integrates
business principles and best
practices.
21. Create, optimize and report on a
search engine marketing
campaign.
Math. for Decision Making
Intro. Accounting 1
Argumentation & Persuasion
Computer Applic. for Business
Management Fundamentals
Marketing 1
Microeconomics
Business Information Systems
Ethics in a Global Context
Communic. for a Diverse World
Accounting for Managers
Macroeconomics
HR Management
Statistics for Business
Business Law
Operations Management
Principles of Org.Behaviour
Marketing 2
Financial Management
Applied Research Methods
Managing Programs & Projects
Leaders & Leadership
Managing Customer Relations.
Entrepreneurship
Co-op Preparation (non-credit)
Co-op integration (non-credit)
Bachelor of Commerce (Digital Marketing) 17