Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Chapter 4. Prospective Students Survey
A. Introduction
Objectives
The primary objective of this survey is to determine levels of interest in the business degree program
being proposed at Fanshawe College among “Prospects”. Specifically, the objectives are to determine
and/or understand:
levels of interest in a business degree offered at a college, and the preferred type of institution
importance of factors in choosing a degree
attitudes about a college‐ versus a university‐obtained degree
levels of interest in each of the four program areas proposed (Marketing, Accounting, Human
Resources Management, and Enterprise Management) and the specializations falling under each
area
appeal of delivery mechanisms – fully online and/or hybrid delivery
This survey seeks to understand the attitudes and behaviours of key segments the Lawrence Kinlin
School of Business is considering.
1. Students who are currently in a business program at another college or university who may have
considered Fanshawe College at the time they were applying to post‐secondary institutions
(more likely to be 20 to 24 years old)
2. Students currently in high school (under 20 years old)
3. Prospective Students who are currently employed/other, i.e., mature students (more likely to be
25 plus years old)
4. International students/immigrants
Methodology
The survey was administered online between May 6 and May 21, 2011.
Panellists were identified and pulled from Academica’s Proprietary Consumer Panel. From this panel, we
targeted those who met the following criteria:
applied to colleges only OR both colleges and universities
applied to business programs at the time of completion of the 2009, 2010 or 2011 UCAS
surveys
identified as living in areas of South western Ontario or GTA OR identified as international
students at the time of completion of the 2009, 2010 or 2011 UCAS surveys
LKSB Degree Program Feasibility Study • 2011
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