Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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Chart 22. Ranking Appeal of Features of Proposed Degree Program LKSB Degree Program Feasibility Study • 2011 116
Appeal of Enterprise Management Degree Based on Description and Interest in Specializations As with Accounting and Marketing Students, Business Students like the ability to transfer credits and the flexibility to enter a 2‐ or 3‐year diploma and upgrade to a degree. The career paths – ability to work in a variety of job categories reflecting the breadth of enterprise management curriculum also had appeal. Among this group, a paid co‐op holds stronger appeal with 78% rating it a “4” or “5”. The specializations of most interest are Leadership and Management (77%) and Business Entrepreneurship (77%). Table 23 and 24. Appeal of Features of Enterprise Management Degree and Interest in Specializations LKSB Degree Program Feasibility Study • 2011 117
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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4. Application of Knowledge 4a. The
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4. Application of Knowledge (cont
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practices. 4. Application of Knowle
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4b. The ability to use a basic rang
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logic and reasoning. 4. Application
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decision models. 5. Professional Ca
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5. Professional Capacity/ Autonomy
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3. Admission, Promotion & Graduatio
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3.6 Advanced Standing Policies and
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Figure 3.1 Degree Completion Transf
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Fig. 3.2 Degree Completion Transfer
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4. Program Content The Lawrence Kin
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Four-year degrees with minimum 120
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program for both BMK and BAM gradua
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Marketing. This rearrangement will
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Recommendations Give students hands
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following courses: Global Strategy
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Program Advisory Committee Member P
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11. Analyze domestic and internatio
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Marketing 1 Microeconomics Business
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espect to various legal and ethical
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Digital Marketing This course will
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implementation and evaluation and c
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The following Course Schedules 2 li
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Year 3 Sem. 5 Sem. 6 Principles of
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4.6 Work Experience Co‐operative
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Figure 4.1 Employer’s Evaluation
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4.7 Course Outlines The course outl
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3. 4. Enhance business opportunitie
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18. Create and apply digital market
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2. Develop strategies that will ach
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15. 16. Develop a business plan bas
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GAP ANALYSIS - Degree vs. Advanced
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14. Apply management-level decision
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3. Enhance business opportunities b
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17. 18. 19. 20. 21. Evaluate and se
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5. Program Delivery The Lawrence Ki
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Figure 5.2 - Student Feedback Surve
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group with all of the material give
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6. Capacity to Deliver Fanshawe Col
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Information literacy instruction is
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Periodicals Subscription Databases
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Print Monograph Holdings for Select
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6.1.3 Enhancements to Co‐operativ
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6.2.3 Professional Development for
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Kinlin School of Business, and thre
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6.6.1 CVs of Faculty Delivering Cor
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7. Credential Recognition The Bache
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8. Regulation & Accreditation The C
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Bachelor of Commerce (Digital Marke
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9. Nomenclature The Bachelor of Com
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10. Program Evaluation Fanshawe Col
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11. Academic Freedom & Integrity Fa
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12. Student Protection In a recent
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Figure 12.1 (continued) Continued n
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13. Economic Need Fanshawe College
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Figure 13.1 University Application
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14. Duplication Humber is currently
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Section 15. Optional Materials The
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Figure 15.1 Year 2 LEVEL THREE LEVE
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Figure 15.1 Year 4 LEVEL SEVEN LEVE
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Section 16. Policies Fanshawe Colle
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Fanshawe College Lawrence Kinlin Sc
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Chapter 4. Prospective Students Sur
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Introduction This study was conduct
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Executive Summary Report A. Backgro
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Today, London is a site of choice f
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B. Overall Summary of Research Find
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When Prospective Students were aske
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program (15.4%) and International B
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Chart 2. Attitudes about a College
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One concern that several employers
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College Applications Trends by Busi
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“Regionally, we are the largest c
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Student Interest in LKSB Proposed B
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Chart 10. Alumni ‐ Interest in De
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Chart 11. Marketing Application Tre
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Chart 13. Employer ‐ Importance o
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Accounting Application Trends The f
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The program was less appealing to P
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However, an analysis of Statistics
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HR Management Specializations with
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Labour Market Needs Provincial and
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International Business Management A
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Student Interest in LKSB Proposed B
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two‐thirds of employers were fami
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though. I also hope that courses ta
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C. Conclusion and Recommendations T
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Emphasizing LKSB’s key strength -
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As a core program offered in most u
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LKSB is considering a number of spe
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B. Detailed Findings Overall Percep
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“The bar to get into Ivey is very
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optimal if we could provide ongoing
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Page 227 and 228: Potential Challenges in Offering th
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Page 235 and 236: Chapter 2. Competitive Analysis A.
Page 237 and 238: for career preparation, highlightin
Page 239 and 240: Leadership and Management. Of these
Page 241 and 242: C. Detailed Findings Section 1. Com
Page 243 and 244: Specifics of College Business Degre
Page 245 and 246: University Business Degree Program
Page 247 and 248: iii. Summary of Diploma and Postg
Page 249 and 250: A greater proportion of women than
Page 251 and 252: Chart 6. Proportion of Business Pro
Page 253 and 254: Accounting The application trend fo
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Page 257 and 258: College is attracting 17% of enroll
Page 259 and 260: Chapter 3. Current Business Student
Page 261 and 262: interested in university are less i
Page 263 and 264: Over half of Current Students (57%)
Page 265 and 266: Almost one‐third (29%) of Student
Page 267 and 268: Table 5. Considering a Degree by De
Page 269 and 270: Factors of Importance in Choosing a
Page 271 and 272: Section 3. Interest in Lawrence Kin
Page 273 and 274: Appeal of Marketing Degree Based on
Page 275: Appeal of Accounting Degree Based o
Page 279 and 280: Appeal of Human Resources Managemen
Page 281 and 282: Importance vs. Appeal of Features o
Page 283 and 284: Overall, over two‐thirds of Curre
Page 285 and 286: Three‐quarters of Current Student
Page 287 and 288: Chapter 4. Prospective Students Sur
Page 289 and 290: B. Executive Summary Strong Interes
Page 291 and 292: C. Detailed Findings Section 1. Pro
Page 293 and 294: As expected, each group generally r
Page 295 and 296: Section 2. Interest in a Business D
Page 297 and 298: PSE Considerations for a Business D
Page 299 and 300: Reasons for Interest in a Degree Th
Page 301 and 302: Not surprisingly, those currently e
Page 303 and 304: Those who are employed are more lik
Page 307 and 308: In terms of future interest in appl
Page 309 and 310: Appeal of Human Resources Managemen
Page 311 and 312: Appeal of Enterprise Management Deg
Page 313 and 314: Fifty‐five percent of Prospective
Page 315 and 316: B. Executive Summary Moderate Level
Page 317 and 318: C. Detailed Findings Section 1. Pro
Page 319 and 320: Section 2. Interest in a Business D
Page 321 and 322: Factors of Importance in Choosing a
Page 325 and 326: Section 5. Satisfaction with Lawren
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Section 6. Online Delivery Methods
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E. D. Openended Comments from Alu
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school full time. I would be intere
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The Government of Canada, through a
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Figure 1 ‐ Employer Size 30 27.7
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needs, with almost half unable to c
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C. Detailed Findings Section 1. Lab
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The Ontario Public Accounting Act w
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In the Kitchener‐Waterloo‐Barri
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Future Shortages In terms of future
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Section 3. Marketing Outlook This s
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Regional Of the total Sales, Market
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Table 8 - Other Marketing Shortages
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In open‐ended comments, a wide ra
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Factors that are expected to limit
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Employers who responded to this que
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Table 14 - Most Significant Future
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Section 5. Business Management Outl
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above average, primarily because of
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Table 17 - Business Management Shor
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Table 20 - Business Management Spec
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Excel is a huge issue. It is critic
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specialization opportunities, and t
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Figure 20 -Need for Fanshawe Busine
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Section 8. Employer Perceptions of
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Figure 24 - Prefer University Gradu
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Figure 26 - Pay Differential, Unive
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(Table 24). Almost all those who re
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offering at Phoenix University and
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Over one‐third of those who are i
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Those who are interested in part‐
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Table 10. Satisfaction with Online
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Appendix C. Details of University D
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Table 5a. College 2‐year Diploma
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Appendix F. Postgraduate Certific
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APPENDIX B 2012‐2013 Annual Repor
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EXECUTIVE SUMMARY
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Executive Summary 2012/13 Strategic
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Executive Summary 2012/13 Strategic
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SECTION A Government Issues
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A. Government Issues A.1 Government
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SECTION B Board Directions
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B. Board Directions Meeting Labour
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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