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Appeal of Accounting Degree Based on Description and Interest in Specializations
Overall, those interested in applying to the proposed Accounting degree found the majority of the
features in the description to be appealing. Above all, Students rated the program very high on the fact
that they are able to transfer credits, that it satisfies degree requirements for accounting professional
bodies and the possible career paths as an accountant, budget analyst, taxation specialist, auditor,
treasurer or as a self‐employed professional. The location of the school in London was also rated as a
very strong feature among half of the Accounting Students.
All the specializations proposed generally had some appeal among Accounting Students. Accounting and
Entrepreneurship (75%) ranked the highest, followed by International Accounting (69%) and Accounting
and Enterprise Management (69%). Accounting and IT was least favoured (63%).
Chart 20 and 21. Appeal of Features of Accounting Degree and Interest in Specializations
When Students were asked to rank the top reasons as first, second and third in terms of personal
appeal, degree and professional accreditations clearly outrank the other features (ranked 1st, 2nd or 3rd
most often) as having most appeal in the accounting degree at 81%.
LKSB Degree Program Feasibility Study • 2011
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