Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Interest in an Accounting degree is higher among men than women (81% vs. 69%) and those who are
currently in level 6 of the diploma program (85%). There is high level of interest in the Marketing degree
among Marketing Students who hold a 4.0 to 4.2 GPA (n=24). This is not the case with HR Students;
those with higher GPAs are less likely to be interested in the proposed HR Management degree. This
may be due in part to the fact that HR Students expressed greater interest in a university degree earlier
in the survey.
Table 8. Interest in Applying to Individual Proposed Degree Programs by Demographics
Among those who stated they were interested in a degree and whose preference for a post‐secondary
institution was a university only, there is less appeal for each of the proposed degree programs
compared to those whose preference was for a college only or both college and university. A greater
proportion of those whose preference was college only or both college and university were “interested”
in the Marketing and Enterprise Management degree. Those in Accounting and whose preference is
college were more likely to be interested than those whose preference is a university.
Table 9. Interest in Applying to Individual Proposed Degree Programs by PSE Preference
LKSB Degree Program Feasibility Study • 2011
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