Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Section 2. Interest in a Business Degree
Interest in a Business Degree and Preference for PSE Institution
Of all Current Students surveyed, the vast majority (80%) state they are considering the option of
continuing their studies by applying for a degree. One‐fifth of Students are “seriously” considering
applying only to a college for a degree, while 34% are considering only a university (rate a “4” or “5” on
a scale of 1 to 5 in interest). Thirty‐nine percent are considering applying to both college and university.
While a greater percentage of students are considering university as their post‐secondary option (73%),
a substantial proportion (59%) is considering college.
Chart 11 and 12. Considering a Degree and PSE Preference
Women (86%) are more likely to consider a degree, as are those who are enrolled in a Level 6 program
(91%). Those taking business are less likely than other groups to be interested in applying for a degree
(69%). HR Students are more interested in applying to a university only (university only – 42% and
college and university – 26%), while a larger proportion of Accounting students are considering both
college and university (university only – 40% and college and university – 44%). Marketing students lean
slightly more towards applying to a college only (26%) (Table 5).
Not surprisingly, those with GPAs of 3.5 or higher are more likely to express interest in applying for a
degree and applying to a university or to both a college and university (Table 6). But this does not
preclude that Students with a lower GPA are not considering a degree as almost three‐quarters of those
with a GPA of 3.0 to 3.4 (72%) and those with a GPA of 2.9 and under (71%) are considering one, albeit
predominantly at a college.
LKSB Degree Program Feasibility Study • 2011
106