Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
C. Detailed Findings Section 1. Profile of Current Students Current Students who participated in the survey were almost evenly split between female (49%) and male (46%); 5% chose not to answer. A majority of Students (68%) are under 24 years old while a quarter are over 25 years old. Those enrolled in Business are more likely to be male and those enrolled in HR are more likely to be female and older than 25 years old. Students who are enrolled in Marketing skew 24 years old or younger. Chart 2 and 3. Gender and Age Table 2. Type of Program by Age and Gender LKSB Degree Program Feasibility Study • 2011 102
Over half of Current Students (57%) entered college indirectly. A majority of those who entered indirectly were employed (self‐employed or employed in workforce – 61%), while 22% attended another college or university. Those who entered indirectly are more likely to be older (22 plus years old) and enrolled in the Human Resources program and to have been formerly employed (Table 2). In addition, those enrolled in a Level 4 program are more likely to have indirect status. Chart 4 and 5. Indirect vs. Direct Status and Situation before Entering Fanshawe College Table 3. Indirect vs. Direct Status by Demographics LKSB Degree Program Feasibility Study • 2011 103
- Page 211 and 212: C. Conclusion and Recommendations T
- Page 213 and 214: Emphasizing LKSB’s key strength -
- Page 215 and 216: As a core program offered in most u
- Page 217 and 218: LKSB is considering a number of spe
- Page 219 and 220: B. Detailed Findings Overall Percep
- Page 221 and 222: “The bar to get into Ivey is very
- Page 223 and 224: optimal if we could provide ongoing
- Page 225 and 226: you. A broader look at the world. A
- Page 227 and 228: Potential Challenges in Offering th
- Page 229 and 230: their buy in, but it wouldn’t be
- Page 231 and 232: pathways within their region. The c
- Page 233 and 234: yet whether it is practical to deli
- Page 235 and 236: Chapter 2. Competitive Analysis A.
- Page 237 and 238: for career preparation, highlightin
- Page 239 and 240: Leadership and Management. Of these
- Page 241 and 242: C. Detailed Findings Section 1. Com
- Page 243 and 244: Specifics of College Business Degre
- Page 245 and 246: University Business Degree Program
- Page 247 and 248: iii. Summary of Diploma and Postg
- Page 249 and 250: A greater proportion of women than
- Page 251 and 252: Chart 6. Proportion of Business Pro
- Page 253 and 254: Accounting The application trend fo
- Page 255 and 256: Finance/Financial Services/Financia
- Page 257 and 258: College is attracting 17% of enroll
- Page 259 and 260: Chapter 3. Current Business Student
- Page 261: interested in university are less i
- Page 265 and 266: Almost one‐third (29%) of Student
- Page 267 and 268: Table 5. Considering a Degree by De
- Page 269 and 270: Factors of Importance in Choosing a
- Page 271 and 272: Section 3. Interest in Lawrence Kin
- Page 273 and 274: Appeal of Marketing Degree Based on
- Page 275 and 276: Appeal of Accounting Degree Based o
- Page 277 and 278: Appeal of Enterprise Management Deg
- Page 279 and 280: Appeal of Human Resources Managemen
- Page 281 and 282: Importance vs. Appeal of Features o
- Page 283 and 284: Overall, over two‐thirds of Curre
- Page 285 and 286: Three‐quarters of Current Student
- Page 287 and 288: Chapter 4. Prospective Students Sur
- Page 289 and 290: B. Executive Summary Strong Interes
- Page 291 and 292: C. Detailed Findings Section 1. Pro
- Page 293 and 294: As expected, each group generally r
- Page 295 and 296: Section 2. Interest in a Business D
- Page 297 and 298: PSE Considerations for a Business D
- Page 299 and 300: Reasons for Interest in a Degree Th
- Page 301 and 302: Not surprisingly, those currently e
- Page 303 and 304: Those who are employed are more lik
- Page 305 and 306: Section 4. Interest in Lawrence Kin
- Page 307 and 308: In terms of future interest in appl
- Page 309 and 310: Appeal of Human Resources Managemen
- Page 311 and 312: Appeal of Enterprise Management Deg
C. Detailed Findings<br />
Section 1. Pr<strong>of</strong>ile <strong>of</strong> Current Students<br />
Current Students who participated in the survey were almost evenly split between female (49%) and<br />
male (46%); 5% chose not to answer. A majority <strong>of</strong> Students (68%) are under 24 years old while a<br />
quarter are over 25 years old. Those enrolled in Business are more likely to be male and those enrolled<br />
in HR are more likely to be female and older than 25 years old. Students who are enrolled in <strong>Marketing</strong><br />
skew 24 years old or younger.<br />
Chart 2 and 3. Gender and Age<br />
Table 2. Type <strong>of</strong> Program by Age and Gender<br />
LKSB Degree Program Feasibility Study • 2011<br />
102
Change language